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“Best of Spring & Summer 2025 Influencer Choice List” Unveiled Today
May 20, 2025
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From road trip-ready games to screen-free boredom busters and toys perfect for backyard adventures, 24 of the season’s most buzzworthy toys and games were unveiled today. Just in time for Memorial Day weekend, families are now invited to shop toys from the “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour. The annual list was voted on by top-tier toy and family influencers.
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Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement
May 19, 2025
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Nominations are now open for the prestigious Lifetime Achievement honor at the 2025 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP). Taking place on November 8, this year’s event marks the TAGIEs’ 18th year celebrating the outstanding innovators, designers, retailers, suppliers, PR professionals, and marketers who drive creativity and success across the global toy and game industry.
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The Toy Association™ Continues Advocacy on Tariff Relief in D.C.
May 19, 2025
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Last week, The Toy Association’s Chief Policy Officer Kathrin Belliveau continued the organization’s strong advocacy efforts in Washington, D.C. through direct engagement with policymakers and the Administration on key issues impacting the toy industry. Meetings included high-level discussions focused on tariff solutions for the toy industry and participation in a key national initiative.
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Mattel & COFACE Families Europe to Host Webinar on International Day of Play
May 16, 2025
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In celebration of the second annual United Nations International Day of Play, Mattel and the Confederation of Family Organizations in the European Union (COFACE Families Europe), an organization that advocates for strong social policies for family needs, are teaming up to host a free global webinar on June 11 at 4 p.m. Central European Time (10 a.m. Eastern).
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The ABCs of EPR: Upcoming Webinar Breaks Down Key Compliance Requirements
May 15, 2025
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As extended producer responsibility (EPR) laws continue to gain momentum in states across the U.S., manufacturers are facing a growing set of complex and costly compliance challenges. An upcoming Toy Association webinar will cover a comprehensive overview of state legislative activity, including what to expect as programs roll out in the months ahead and how to start preparing now.
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Toy Association’s NYC Office is Available for Member Use
May 14, 2025
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The Toy Association™ offers space for member companies or individuals in need of conference rooms or private offices while visiting New York City, available by reservation and based on availability.
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Temporary Showroom Space Now Available for Rent at LA Toy Building
May 12, 2025
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As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.
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U.S. & China Reach 90-Day Trade Agreement to Lower Tariffs & Suspend Retaliatory Measures
May 12, 2025
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The U.S. and China have announced a new trade agreement that will reduce tariffs and temporarily pause retaliatory actions for 90 days, effective May 14.
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The Toy Association™ Launches Toy Fair® University Content Series this Summer
May 9, 2025
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The Toy Association™ is making all Toy Fair® 2025 educational programming accessible to all toy industry professionals through on-demand videos captured from the Toy Fair University stage.
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Toy Association Members: Free Access to Ethical Sourcing Support
May 8, 2025
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Enrollment will remain open through the end of June for an initiative from The Toy Association™ and the Ethical Supply Chain Program (ESCP) that gives small and medium-sized toy companies access to a sourcing and compliance solution free of charge.
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Two New State EPR Bills Await Governor Signatures
May 7, 2025
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Two new extended producer responsibility (EPR) bills for packaging are set to become law following successful passage in their respective state legislatures this April.
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Join the Canadian Toy Association’s Annual General Meeting & Reception
May 6, 2025
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Registration is now open for the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).
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Toy Association Advocacy in Action
May 6, 2025
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From international toy safety standards alignment to U.S. state-level regulations, our team is working to ensure the toy community’s voice is heard at every level government.
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Submit for The Toy Association’s 2025 ‘Back to School STEAM Toy Shopping List’ by May 23
May 2, 2025
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Toy and game companies are invited to submit products for consideration in The Toy Association’s “Back to School STEAM Toy Shopping List.” The deadline for submissions is May 23.
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Toy Association Credit Group to Discuss Global Tariffs on May 15
May 2, 2025
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Registration is now open for the next virtual Toy Association Credit Meeting, taking place on Thursday, May 15 at 2 p.m. (Eastern).
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