Upcoming Webinar Helps Toy Professionals Translate Digital Trends into Traditional Toys

October 7, 2019 | There is still time to register for The Toy Association's webinar, "From Digital Play to Traditional Toys: Key Learnings from the Latest Marketplace Dynamic and Strategies for Future Growth," taking place Thursday, October 10 at 2 p.m. (Eastern). Registration is free to members and $49 for non-members.

The 45-minute webinar offers insights into how population shifts, changing consumer values, advancements in technology, the popularity of online gaming, and kids’ daily screen time continue to transform play.

This session will cover:

  • How to adapt unique selling points from digital gaming to traditional toys
  • Lessons from shifting marketing influencers
  • Changes in character licensing stemming from new media and content creators, resulting in more pressure on established licensors

Webinar presenter, Svetlana Uduslivaia, head of research for home & tech at Euromonitor International, will help attendees identify evolving marketing influences that challenge product appeal, understand how character licensing is being shaped by digital play, and learn how these disruptors offer new opportunities for traditional toys and games. The webinar will be moderated by Anne McConnell, senior director of market research and data strategy at The Toy Association.

All toy professionals are invited to attend; though this webinar is specifically recommended for manufacturers and retailers who are interested in better understanding and learning about how digital play will impact the future toy industry.

For more information, contact Anne McConnell, senior director of market research & data strategy at The Toy Association.