From Digital Play to Traditional Toys: Key Learnings from the Latest Marketplace Dynamic and Strategies for Future Growth


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Registration Fee

Members: Free
Non-members: $49.00

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Date & time:

Thursday, October 10, 2019
2 to 2:45 p.m. (Eastern)


This webinar will provide insights into how population shifts, changing consumer values, advancements in technology, the popularity of online gaming, and kids’ daily screen time continue to transform play. The session will identify evolving marketing influences that challenge product appeal, how character licensing is being shaped by digital play, and how these disruptors offer new opportunities for traditional toys and games.

Who Should Attend:

All Toy Association members and industry stakeholders are invited to participate; however; this webinar is specifically recommended for manufacturers and retailers who are interested in better understanding and learning about how digital play will impact the future toy industry.

What You Will Learn:

  • How to adapt unique selling points from digital gaming to traditional toys
  • Lessons from shifting marketing influencers
  • Changes in character licensing stemming from new media and content creators, resulting in more pressure on established licensors


Anne McConnell, senior director of market research & data strategy, The Toy Association


Svetlana Uduslivaia, head of research - home & tech, Euromonitor International

Svetlana Uduslivaia is the Head of Home and Tech Americas at Euromonitor International. Based out of the company’s Chicago office, Uduslivaia manages a group of analysts and provides research, client, and editorial support for the group’s activities in the Americas. Uduslivaia regularly speaks at key international events and works with global industry publications.

About Euromonitor International:
Euromonitor International is the world's leading independent provider of strategic market research, creating data and analysis on thousands of products and services around the world. With offices around the world, analysts in over 100 countries, and market research on every key trend and driver, Euromonitor offers access to the real story behind consumer change. Emerging countries or developed economies: Euromonitor identifies the next opportunity first.