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The Genius of Play’s “Tag, You’re It,” Sweepstakes Inspired Over 100 Days of Play
Sweepstakes Celebrates Play Through Virtual Game of Tag
New York | August 21, 2018 – The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced that it has inspired over 100 days of play this summer through its “Tag, You’re It!” sweepstakes. The organization received over 2,540 entries on Instagram and Twitter combined, each featuring photos of families and children having fun and expressing themselves through play.
“We loved looking through all of the amazing photos we received and seeing the fun taking place in each of them, truly embodying The Genius of Play’s mission,” said Anna Yudina, director of marketing initiatives at The Toy Association, the group that spearheads The Genius of Play. “We were blown away by each of the 2,540 submissions and are happy to have inspired so much joy! If one picture represented one hour of play, we exceeded our goal and inspired over 2,400 total hours – or 100 days – of play.”
The “Tag, You’re It” sweepstakes took place on Instagram and Twitter between July 9 and August 6 to help promote the importance of play during the busy summer months. During that time, parents were asked to share pictures of their children at play using the hashtags #GeniusofPlay and #sweepstakes and to tag their friends for a chance to win a trip for four people to Orlando, FL worth $5,000.
The Genius of Play is on a mission to promote the multitude of developmental benefits play provides for children. The group’s experts suggest that the physical, emotional, social, cognitive, communication and creative benefits of play teach children important life skills and are essential in raising well-rounded children.
For additional information about The Genius of Play and healthy play habits for kids, visit TheGeniusofPlay.org.
About The Genius of Play
The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by the Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit www.TheGeniusOfPlay.org for easily accessible play ideas and tips, expert advice and other play resources. It’s More Than Play!