REMINDER: Upcoming Webinar on Building an Impactful Media Campaign
September 16, 2019 | There is still time to register for The Toy Association's "Stacking the Deck for a Successful Media Campaign: Principles for 2019 & Beyond" webinar, taking place Thursday, September 19 at 2 p.m. (Eastern). Registration is free to members and $49 for non-members.
This one-hour webinar guides toy professionals on how to make a targeted and significant impact on kids through advertisements and storytelling that is richer and more relevant to how and where they are watching.
This session will cover how to:
- Plan and budget in a fractured media market
- Tap into new media consumption patterns
- Optimize strategies for a new era of screen use
Webinar presenters, president David Becker and media director Tim Jones of Blue Plate Media Services, will help attendees to better target their audience and develop media plans that garner better results. The webinar will be moderated by Anne McConnell, senior director of market research and data strategy at The Toy Association.
All toy professionals are invited to attend; though this webinar is specifically recommended for advertising and marketing executives and staff interested in better structuring their media campaigns for today’s complex landscape.
For more information, contact Anne McConnell, senior director of market research & data strategy at The Toy Association.