Hottest Toy Trends of 2020 to be Unveiled at Toy Fair New York

February 5, 2020 | Looking for an update on what’s trending in 2020? Mark your calendars for The Toy Association’s annual “Toy Trends Briefing,” taking place Saturday, February 22 at 1:30 p.m. at Toy Fair New York.

The Toy Association’s trend experts will offer Toy Fair attendees a first look at its top product trends of 2020 and discuss the latest developments in play with examples straight from the show floor. This event remains a must-attend for media and buyers, as well as those looking to stay keyed into the trends influencing the marketplace.

“During the session, you can expect to see the influence of the evolving entertainment landscape as well as some trends carry over from 2019 in new and unique ways,” said Adrienne Appell, senior director of strategic communications at The Toy Association & leading trends specialist. “All Toy Fair attendees are invited to attend and get an inside scoop on what’s trending in play!”

Throughout the year, The Toy Association’s trends team meets with hundreds of toy & kids entertainment companies, in the U.S. and abroad, and attends events and conferences to scout out the newest products, societal trends, and emerging play patterns. The “Toy Trends Briefing” at Toy Fair represents the culmination of this work and highlights some of the biggest influences on toy and game purchases in the coming months.

The “Toy Trends Briefing” will take place at 1:30 p.m. in Room 1E09 of the Jacob K. Javits Convention Center. To learn more about the seminar and more events taking place at Toy Fair, visit

The 117th Toy Fair New York will be held February 22 to 25, 2020 in New York City.