Toy Association Offers Member Resources for Toy Safety Media Inquiries

November 11, 2022 | Each year leading up to the holidays, certain NGOs publish reports containing claims challenging the safety of toys. These reports often overlook the important fact that legitimate toys are strictly regulated and among the safest consumer products found in the home.

The Toy Association positions itself on the frontlines of these conversations by undertaking strategic communications efforts to counter false NGO claims; assuring consumers that safety is the toy industry’s top priority; and spreading awareness about PlaySafe.org, which offers parents and caregivers trustworthy safety information, including tips for how to avoid unsafe counterfeit products lurking online.

If a Toy Association member company’s product is included in one of these NGO lists, The Toy Association’s communications team is available to provide counsel on appropriate actions to take. Companies that are contacted by reporters in search for comment are encouraged to pass the inquiry to The Toy Association, which can supply the media with a statement on the safety-related issue at hand and offer interviews with the Association’s toy safety experts.

In addition to helping members respond to false claims made about their products, The Toy Association is sharing critical safe online shopping tips and other play safety advice with the media and consumers throughout its 2nd annual Toy Safety Awareness Month this November. Follow The Toy Association on LinkedIn, Facebook, and Twitter to share play safety posts throughout November in honor of Toy Safety Awareness Month and spread the word using #ToySafetyAwarenessMonth and #PlaySafe.

Members with questions on this topic are encouraged to contact Kristin Morency Goldman, senior advisor of strategic communications at The Toy Association.