Access Exclusive Insights with Toy Fair® University's Ongoing Education Series
April 26, 2024 | Toy industry professionals are encouraged to continue taking advantage of the ongoing rollout of Toy Fair® University educational sessions, which The Toy Association™ makes available through on-demand video presentations. New sessions have been released since January and will continue through May biweekly on ToyFairNY.com, LinkedIn, and via email. The virtual learning experience, which will remain archived beginning in June, offers a convenient and flexible way to explore essential topics shaping the toy industry, all from the comfort of your screen.
The 2023-2024 schedule includes a lineup of 37 sessions, featuring both 20-minute solo speaker presentations and 40-minute panel discussions. Toy Fair University covers a diverse range of subjects in five different tracks: Business Development; Creative Factor – for inventors, designers, and the entire creative community; Diversity, Equity, & Inclusion; the Metaverse; and The Genius of Play. From the future of toy sourcing to licensing, brand protection, sustainability, and more, expert speakers and panelists guide participants through crucial industry insights.
Some of the top-viewed presentations available now include:
- How the Toy Industry Can Use Generative AI
Learn how to leverage generative AI programs like ChatGPT and Dall-E2 in the toy industry, from concept creation to marketing. This panel will guide you in becoming a “prompt whisperer,” putting AI to work in a meaningful way.
- Designing Toy Packaging
Discover key factors in successful toy packaging design, including differentiating "mass market," "specialty retail," and "online" packaging; copy placement; sizing for retail planograms; and common design pitfalls.
- Meet the United Inventors Association: Toy Hub
Meet the United Inventors Association (UIA) and its team, which supports toy inventors in navigating the industry and empowers inventors through education, access, and advocacy.
- Personalizing Toys: From Digital to IRL
Discover how personalization, fueled by Gen Alpha’s expectations and advanced technologies, can transform your business across product innovation, retail, e-commerce, content, and marketing.
In May, The Toy Association will open the application period for toy industry thought leaders to present at Toy Fair University at the next Toy Fair, taking place March 1 to 4 at the Javits Center in New York City.
Contact Jackie Retzer, The Toy Association’s director of event management, with any questions about Toy Fair University.