Latest Company News & Highlights
March 21, 2024 | Take a look below for a roundup of the latest news and product launches from a variety of companies, including Disney, ToyMonster, Sky Castle Toys, and more.
Disney Kicks off Star Wars 'March to May the 4th' Campaign
Disney is celebrating the iconic villains of Star Wars with the launch of its March to May the 4th campaign, which began on March 21 with new product announcements including toys, apparel, accessories, collectibles, and more. The campaign started with a takeover of the Empire State Building in New York City that included a lighting ceremony, fan experiences, window displays, and more, culminating in a light show displayed on the landmark.
ToyMonster Launches New Fugglers Collection
In partnership with Addo Play and Libertas, ToyMonster launched the newest iteration of Fugglers with the Laboratory Misfits collection, available for a limited time at Walmart stores and online. There are 11 Laboratory Misfit Fugglers to collect, each featuring signature human-like teeth, vacant eyes, and quirky personalities.
New Beyblade Series to Launch During Brand’s 25th Anniversary
ADK Emotions NY Inc. and T-Licensing Inc. is kicking off Beyblade’s 25th anniversary with the global launch of Beyblade X, a new animated series set to premiere this summer. Hasbro, a long-standing toy licensee for Beyblade, will also release new themed products later this year.
Sky Castle Toys Introduces Line of Wearable & Shareable Stickers
Sky Castle Toys announced its latest toy line Sticki Rolls, a collection of wearable and shareable sticker bracelets. Sticki Rolls are fashionable bracelets with charms that contain rolls of kawaii-themed stickers. The line will launch in July for kids ages 5 and up.
Mattel Adventure Park Kansas City Set for 2026 Opening
Mattel and Epic Resort Destinations have announced a second Mattel Adventure Park location in a new entertainment resort destination located in Bonner Springs, Kansas. The family-friendly themed entertainment destination will feature Hot Wheels roller coasters, a Barbie Rooftop restaurant and bar, and more, and is set to open in 2026, with plans to break ground later this year.
ThinkFun Launches Sesame Street Zingo!
ThinkFun has expanded its Zingo! line with a Sesame Street-themed edition, now available on Amazon. The game is designed to combine learning with the gameplay of classic bingo, now featuring Sesame Street characters Elmo, Abby Cadabby, Cookie Monster, Oscar the Grouch, and Big Bird.
Pokémon Releases Newest Expansion of Trading Card Game
The Pokémon Company International has released the latest expansion in the Pokémon Trading Card Game, Scarlet & Violet—Temporal Forces, available starting March 22. The new collection features ACE SPEC cards with special designs and powerful effects, in addition to introducing new Pokémon characters to the game.
Want to be included in a future news roundup? Email The Toy Association’s Maddie Michalik with your company news.