Latest Company News & Highlights
May 3, 2024 | Take a look below for a roundup of the latest news and product launches from a variety of companies, including IMC Toys, Spin Master, TeeTurtle, and more.
Clever Noodle, Artist Jeff Koons Launch Reading Game
Clever Noodle launched its phonics-based game "Popped!" in collaboration with world-acclaimed artist Jeff Koons. The game is designed to make learning to read an enjoyable adventure, with Koons’ iconic Balloon Dog serving as the game’s visual centerpiece. “Popped!” was co-developed with national literacy experts to make sure it helps equip children with essential reading skills while fostering a love for learning and art.
IMC Toys Introduces VIP Hair Makeover Fashion Dolls
IMC Toys is expanding its portfolio of offerings with the newly released VIP Hair Makeover dolls. Kids can revamp and transform the dolls’ hairstyle with the simple pull of a string. The dolls have 11 inches of silky hair that magically turns into a new hairdo with the drawstring mechanism and their seven accessories, including a special hair accessory unique to each character for striking before and after looks.
Jazwares, See’s Candies Collaborate for Squishmallows Products
Jazwares and See’s Candies have signed a deal to release a gift set that includes co-branded plush, chocolate boxes, and totes inspired by Squishmallows. Available in See’s shops and online this October, fans of both brands will be able to purchase an eight-inch cuddly version of the beloved Squishmallows character Emily the Bat, along with a co-branded custom box of chocolates and candy sold in a one-of-a-kind tote bag.
Mattel Promotes PJ Lewis to Senior Vice President, Global Head of Action Figures & Fisher-Price Entertainment
Mattel has promoted PJ Lewis to senior vice president, global head of action figures and Fisher-Price entertainment. In his expanded role, Lewis will manage action figures, plush, and preschool entertainment, inclusive of Barney and Imaginext. During his career at Mattel, Lewis has created the strategy for several consumer products franchises, such as Monster High, and forging industry partnerships with Disney-Pixar, WWE, Universal, and more.
Spin Master to Release ‘Toca Boca Days’ Multiplayer Digital Game
Spin Master’s Toca Boca studio is entering the multiplayer domain with the Toca Boca Days digital game, set to release this summer. This strategic digital expansion caters to the evolving needs of kids and tweens by providing an emotionally rewarding and safe multiplayer environment.
TeeTurtle Expands Plushiverse Collection
TeeTurtle has added new products to its Plushiverse collection for the spring and summer seasons, including fanny packs, blind boxes, and “besties” plush. The new products feature bright, colorful designs in new characters that illustrate the many moods we all share.
Want to be included in a future news roundup? Email The Toy Association’s Maddie Michalik with your company news.