NEW YORK, NY | February 14, 2026 — The Toy Association™ today announced three new members and six term renewals to its Board of Directors, with Geoffrey Greenberg, co-CEO of Just Play, stepping into the role of chairperson.
The Association extends its gratitude to outgoing chairperson Sharon Price John, president & CEO of Build-A-Bear Workshop, for her dedicated leadership and service to the industry. With the end of a successful two-year term as chairperson, Price John will take over the role of chair of the Board Nominating Committee, and, as such, serve as a member of the chair’s Advisory Committee.
“Sharon has been an exceptional and inspiring leader during a period of significant change and opportunity for our industry,” said Greg Ahearn, president & CEO of The Toy Association. “Her strategic vision, passion for play, and commitment to our members have helped strengthen our organization and position it for continued growth. We are deeply appreciative of her contributions during her tenure and the lasting impact she has made.”
“With Geoffrey Greenberg assuming the role of chairperson, we welcome a leader whose sharp industry insight and entrepreneurial spirit have helped shape some of today’s most successful brands,” Ahearn continued. “Geoffrey brings a deep understanding of today’s marketplace, a collaborative leadership style, and a strong commitment to advancing the interests of the global toy community. He understands where the business of play is headed — from shifting consumer behaviors to global growth opportunities — and he brings the vision, energy, and strategic mindset needed for guiding the Association and our members into the future.”
The three new members of The Toy Association’s board include Christina Miller, CEO of Spin Master, Julien Sharp, U.S. commercial general manager of Asmodee Group, and Teppei Onoki, CEO of Bandai Namco Toys & Collectibles America, Inc.
In addition to Geoffrey Greenberg’s term as chairperson, five board members will also serve additional two-year terms: Duncan Billing, chair of the board of advisors at Moose Toys; Vish Chandran, CEO of Wild Republic; Wes Hardin, CEO of Diverse Marketing; Tim Kiplin, president of toys, licensing & entertainment at Hasbro, Inc.; and Rob Michaelis, vice president of brand commercialization, hardlines, and consumables in North America at Disney Consumer Products. Association board members serve two-year terms and may be nominated for re-election twice before being required to depart the board.
The Toy Association’s 2026 Executive Committee will include: Geoffrey Greenberg as chairperson; Tim Kilpin of Hasbro as vice-chairperson; and Jared Carr of LEGO Systems as treasurer. Jeremy Padawer of Jazwares and Wes Hardin of Diverse Marketing will serve as members at large.
For more information about The Toy Association, visit www.toyassociation.org.
About The Toy Association™ toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $155.7 billion, and its roughly 800+ members drive the annual $45.6 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.