Reserve Space Now to Promote Your Brand in the 2017 Tribute Book

December 2, 2016 | Companies looking for a valuable way to promote their brands – and contribute to a good cause – can now reserve ad space in the Toy Industry Foundation’s (TIF) 2017 Tribute Book, the official event program for the 17^th annual Toy of the Year (TOTY) Awards ceremony.

The Tribute Book is the Foundation’s most important fundraiser of the year. Tax-deductible ad donations will help support the Foundation’s crucial work to deliver thousands of toys and games to children who are homeless, sick, in foster care, or facing other hardships.

Tribute Book ads can spotlight your brand, show your dedication to helping the Toy Industry Foundation, congratulate a TOTY Award finalist, or celebrate this year’s inductees into the Toy Industry Hall of Fame, including Peter Eio, former president of LEGO Systems, Inc., the late Ray Larsen, founder of RLA Marketing and the late Sydney Rosen, former owner of Rose-Art, Cra-Z-Art.

“As we enter the season of giving, securing your ad placement in the Tribute Book will help the Foundation bring joy and laughter to those in need,” said Elizabeth Max, TIF’s program manager. “With hundreds of high-level toy industry executives expected to attend the TOTY gala, the ads are also a great opportunity to showcase your brand.”

Tribute Book ad reservations can be made online through January 27, 2017. Those who reserve early will receive priority placement. Questions may be directed to TIF’s Elizabeth Max (646.454.4851).

Taking place at The Intrepid Sea, Air & Space Museum on February 17, TOTY 2017 will honor the best toys and games on the market, and celebrate the latest inductees into the Toy Industry Hall of Fame.  Tickets for the event are now on sale. Visit www.TOTYAwards.org to learn more.