Save the Date: From Digital Play to Traditional Toys: Key Learnings from the Latest Marketplace Dynamic, Strategies for Future Growth (Webinar)
September 17, 2019 | Toy professionals looking to gain more insights into how shifts in consumer values, viewing habits, and technology usage continue to transform play are invited to join The Toy Association’s upcoming webinar, “From Digital Play to Traditional Toys: Key Learnings from the Latest Marketplace Dynamic and Strategies for Future Growth .”
Taking place Thursday, October 10 at 2 p.m. (Eastern), this 45-minute session will help attendees identify evolving marketing influences that challenge product appeal, how character licensing is being shaped by digital play, and how these disruptors offer new opportunities for traditional toys and games.
You will learn:
- How to adapt unique selling points from digital gaming to traditional toys
- Lessons from shifting marketing influencers
- Changes in character licensing stemming from new media and content creators, resulting in more pressure on established licensors
Svetlana Uduslivaia, head of home and tech Americas at Euromonitor International, will present, relying on the company’s data and analysis that drives the real story behind consumer change. The session will be moderated by Anne McConnell, senior director of market research & data strategy at The Toy Association.
All toy professionals are invited to attend this webinar; though it is specifically recommended for manufacturers and retailers. Registration is now open online; it’s free for members and $49 for non-members.