Circana to Share Exclusive Consumer Shopping Insights in May Webinar

April 12, 2024 | During an upcoming Toy Association webinar, participants will gain exclusive insights from Circana on the evolving dynamics of consumer toy shopping, including the factors shaping purchase decisions and their impact on current shopping trends.

Taking place Thursday, May 2 at 2 p.m. (Eastern), “Toy Buyer Purchase Behavior from Circana” will examine results from a Circana Checkout custom study that provides an understanding into what factors have the most influence on toy purchases. This study includes retail preferences, differences between casual versus heavy toy buyers, and drivers of purchase decisions, such as recommendations, reviews, and social media. Among other topics, participants will learn how sustainability and diversity, equity, and inclusion play a role in toy purchases.

Registration is now open. The webinar will be presented by Circana’s Juli Lennett, vice president and industry advisor of U.S. toys. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy industry stakeholders are invited to participate, but it is specifically recommended for CEOs; CFOs; and heads of marketing, sales, and strategic planning.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.