Presented on:
May 2, 2024
Objective:
The way buyers shop for toys continues to evolve. In this session, participants will learn how these different factors are impacting toy consumer purchase behaviors.
Who Should Attend:
All toy industry stakeholders are invited to participate. The webinar is specifically recommended for CEOs; CFOs; and heads of marketing, sales, and strategic planning.
What You Will Learn:
How consumers shop for toys and the factors that influence those purchase decisions continues to evolve.
In a custom study that pairs Circana’s Checkout longitudinal consumer insights with a personalized survey, U.S. Toy Industry Advisor Juli Lennett will provide insights into what factors have the most influence on toy purchases. This study includes taking a look at retail preferences, differences between casual versus heavy toy buyers, and drivers of purchase decisions. Among other topics, you will learn things like how sustainability and diversity, equity, and inclusion play a role in toy purchases and the factors that have the most influence in driving a toy purchase, such as recommendations, reviews, and social media.
Moderator:
Anne McConnell, senior director of market research & educational initiatives strategy, The Toy Association
Presenter:
Juli Lennett, vice president and industry advisor, U.S. Toys, Circana
Driven by her own passion for toys, Juli Lennett has spent nearly two decades with Circana’s U.S. Toys practice helping manufacturers and retailers identify growth opportunities. As the firm’s U.S. toy industry spokesperson, Lennett offers insights on retail and consumer trends in toys to manufacturers, licensors, retailers, and the media. A nationally known industry expert, she has a proven track record of connecting the dots between what is happening within and outside of the toy industry to help companies understand today’s trends while anticipating future change and its implications.
Prior to joining Circana, Lennett spent eight years in various kids’ industries, including a role at Scholastic as director of marketing and sales for the edutainment software group. She previously spent 10 years working for companies in the technology sector.