Congress Introduces Comprehensive Data Privacy Legislation

April 9, 2024 | The Toy Association™ applauds the bipartisan and bicameral introduction of the American Privacy Rights Act, a national data privacy and security standard that would give individuals control of their personal information. The legislation was introduced on April 7 by House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science, and Transportation Chair Maria Cantwell (D-WA).

The comprehensive draft legislation sets clear, national data privacy rights and protections for Americans; eliminates the existing patchwork of state comprehensive data privacy laws; and establishes robust enforcement mechanisms to hold violators accountable, including a private right of action for individuals. Important aspects of the proposed legislation are the inclusion of state preemption and no changes to COPPA (Children's Online Privacy Protection Act), COPPA 2.0, or KOSA (Kids Online Safety Act).

“The Toy Association commends Chairs Cantwell and Rodgers for the bipartisan introduction of the American Privacy Rights Act,” said Ed Desmond, executive vice president of global government and regulatory affairs at The Toy Association. “By establishing foundational uniform national data privacy standards, empowering individuals to enforce their privacy rights, and holding companies accountable for data security, this bill addresses critical concerns in today's digital age. We look forward to supporting the advancement of this important legislation."

Click here to read the American Privacy Rights Act discussion draft.