May 16 Webinar to Map out Media Strategies that Resonate with Today's Kids

two kids watching content on a tabletApril 17, 2024 | An upcoming Toy Association webinar will provide participants with an overview of the latest research into kids’ media usage and the key factors impacting media plan development in today’s marketplace.

Taking place Thursday, May 16 at 2 p.m. (Eastern), “Kids Today: Data-Driven Insights Into the Media Research That Matters” will examine in depth data by age group across all digital platforms, with insights to help toy companies as they formulate marketing plans. The session will also address the following topics:

  • Device ownership
  • YouTube, streaming, and connected TV usage and opportunities
  • Video games
  • TikTok
  • Media’s influence on kids’ toy selection
  • Kids’ influence on toy purchases

Registration is now open. The webinar will be presented by Blue Plate Media Services’ President David Becker and Media Director Tim Jones. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy industry stakeholders are invited to participate, but it is specifically recommended for executives and staff responsible for advertising and marketing.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.