Kids Today: Data-Driven Insights Into the Media Research That Matters

Webinar Recording: Coming Soon

Presented on:

May 16, 2024


This one-hour webinar will provide toy manufacturers with an overview of the latest research into Kids media usage and the key factors impacting a media plan development in today’s marketplace. The webinar will discuss in depth data by age group across all Digital platforms, with insights to help toy companies as they formulate marketing plans.

Who Should Attend:

All Toy Association members and non-member toy companies; specifically recommended for executives and staff responsible for advertising and marketing.

What You Will Learn:

Blue Plate Media Services monitors media trends on an ongoing real-time basis and executes across all platforms. This webinar will focus on actionable insights for improved effectiveness against key demos.


  • Device ownership
  • Time Spent
  • YouTube, Streaming and CTV, usage and opportunities
  • Video Games
  • TikTok
  • Media’s influence on kids toy selection
  • Kids influence on Toy purchases


Anne McConnell, senior director of market research & educational initiatives strategy, The Toy Association


David Becker, president, Blue Plate Media Services

An industry veteran, David Becker has worked closely with many leading toy companies, helping to grow their respective brands in North America and across the globe. David has more than 25 years of experience in advertising and branding across a range of industries – from toys, entertainment, education, and apparel to publishing, licensing, and consumer packaged goods. He is a founding partner of Blue Plate Media Services and a 14-year affinity partner of The Toy Association.

Tim Jones, media director, Blue Plate Media Services

Tim Jones has spent the last 30 years analyzing competitive advertising programs and consumer behavior while building media plans for some of the largest advertisers in the U.S. He has worked across the consumer packaged goods, telecommunications, and retail categories. Prior to joining Blue Plate Media, Tim managed the agency team responsible for media planning and execution for Toys“R”Us, where he gained considerable insights into the toys and games business.