Renew Your Exhibit Space for Toy Fair® 2025 by February 29

toy-fairFebruary 12, 2024 | The renewal period for returning Toy Fair® exhibitors is currently open and will run through Thursday, February 29. The 119th Toy Fair, the largest and most influential North American trade show for the toy industry, will take place at the Javits Center in New York City from March 1 to 4, 2025.

All 2023 Toy Fair exhibitors that are eligible for renewal received a unique application link via email with the subject line “Toy Fair 2025 Early Renewal Application Now Open.” Companies that are eligible and did not receive an email should immediately contact their account executive: Simon Yung (companies beginning with A–G), Stacy Liebensohn (H–P), or Michael Lynch (Q–Z), for more information.

Within the application, returning Toy Fair exhibitors can apply for booth space in specific product zones, opt in for turnkey packages to make move-in as simple as possible, and get a first look at sponsorship opportunities. Exhibitors who lock in their exhibit space early will be included in the priority round of booth space assignments, taking place mid-March through April.

"Embrace the opportunity within Toy Fair's early renewal window, securing your position at the nexus of innovation, collaboration, and success,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Toy Fair is your gateway to the heart of the toy industry and your chance to shine on the global stage, while also connecting with a diverse audience of buyers, licensors, media, and more.”

General exhibit sales will open in April. Stay tuned for the official date announcement.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. For ongoing updates about exhibit space, educational sessions at the show, special opportunities, and more, visit