Webinar this Week to Examine New Era of Toy Sourcing

global-sourcingFebruary 19, 2024 | Toy industry professionals are reminded to sign up for “Toy Sourcing: The World Has Changed, What Are You Doing About It?”— an upcoming webinar taking place Thursday, February 22 at 2 p.m. (Eastern).

Participants will learn about changes in the global manufacturing landscape over the past decade and how those changes affect the way toy companies need to think about and manage their sourcing operations. The session will explore the shift from a China-centric sourcing model to a multi-hub approach, uncover the driving forces behind the shift, and share how businesses can assess manufacturing geographies effectively. This webinar is an expanded version of the “Toy Sourcing: The Next 10 Years” educational session that was held as part of Toy Fair® University this past September and will include new data.

The session will provide an in-depth look at:

  • How and why China developed into the world's primary toy manufacturing hub
  • How China’s vastly improved economic position changes how we should look at the country in terms of toy manufacturing programs
  • Alternative sourcing hubs in other countries around the world
  • The impact of the conflict in the Middle East/Red Sea
  • The challenges ahead for managing sourcing and how to build a robust supply chain in changing times

Registration is now open. The webinar will be presented by Steve Reece, managing director at Toy Team Asia/Kids Brand Insight. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is it is specifically recommended for toy executives and staff responsible for risk management, senior management, sourcing, and manufacturing.

Questions about this webinar and other educational opportunities The Toy Association offers may be directed to Anne McConnell, senior director of market research & educational initiatives.