Global Sales Data

 

Global toy sales experienced continued growth in recent years, with 2017 sales increasing 2.3 percent over the prior year to $89 billion.

To learn more about global toy sales or to obtain a free copy of the NPD Group's Global Toy Market Report, Annual 2017. Toy Association members may contact Anne McConnell, senior director of market research & data strategy.

Global Toy Market Size


2012 2013 2014 2015 2016 2017 2017 vs 2016
%change
2017 vs 2012
%change
Total in $BN $77 $78 $80 $84 $87 $89 +2.3% +15%

Source: The NPD Group. Published with permission of The NPD Group by The Toy Association. 

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