Things That Matter: E-Commerce


Webinar Recording Access:

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(Adobe PDF File)

The Canadian Toy Association

Presented on:

April 7, 2022


This 45-minute session will discuss the rapid rise and changes in e-commerce over the past two years and what it means for your business, consumers, and strategy.

Who Should Attend:

This webinar is open to all toy industry professionals; it is specifically recommended for those involved in sales & marketing.

What You Will Learn:

This webinar will explore the evolution of the digital shelf and what factors are important to consider when selling online. From products, brand, content, search, packaging, ratings/reviews, devices, the integration of social media, fulfillment models, and the fundamentals, we will explore what matters and why. The presentation will focus on e-commerce from a Canadian lens but is applicable to e-commerce operations everywhere.

A Q&A will follow the 30-minute presentation.


Serge Micheli, executive director, The Canadian Toy Association


Chris Borycheski, director of sales and eCommerce, Crayola Canada

Having led the eComm and Sales Teams at Crayola through the pandemic, Chris’ experience in eComm has helped him better understand the massive changes taking place within Canadian Retail. Chris has worked at Crayola for fifteen years in multiple roles and currently serves on the Board of Directors of the Canadian Toy Association.