Press Releases

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Toy Association Releases “STEAM Toy Assessment Framework” to Help Companies Create New Toys
January 11, 2021
 
What key steps can toy companies take to create playthings that encourage parents and children to embrace and understand STEAM (science, technology, engineering, arts, and math) concepts? A new “STEAM Toy Assessment Framework,” released today by The Toy Association, provides a definitive answer with a three-step model and clearly defined rating criteria with learning goals for five distinct age groups.

 
Toy Association Names Adrienne Appell as Senior Vice President, Marketing Communications
December 15, 2020
 
The Toy Association announced today that Adrienne Appell has been promoted to senior vice president of marketing communications, effective January 1, 2021.

 
The Toy Association Continues to Push for Swift Action Against Unsafe Counterfeit Toys Sold Online
December 8, 2020
 
The COVID-19 pandemic has accelerated the online shopping trend, with the U.S. Census Bureau estimating that retail e-commerce sales grew 44.5 percent year-over-year during the second quarter of 2020.

 
2021 Toy of the Year (TOTY) Award Finalists Unveiled
October 29, 2020
 
From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season.

 
Toys“R”Us Canada Joins the Canadian Toy Association
October 28, 2020
 
The Canadian Toy Association (CTA) is pleased to announce that Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has joined as the first-ever retail member in the organization’s history. In addition to joining the Association, the CTA welcomes Mastermind Toys CEO Sarah Jordan as a new Director on the Association’s Board.

 
FAKE TOYS – REAL PROBLEM: Toy Association Urges Gift-Givers to Shop Safely Online this Holiday
October 20, 2020
 
The upcoming holidays should be a time to relax after a long year, but parents need to be vigilant about ensuring counterfeit and imitation toys – which have the potential to be unsafe – do not end up under the tree.

 
2021 Toy Industry Hall of Fame Inductees Made Incredible Mark on Toys & Business of Play
October 5, 2020
 
Open up any toy box around the world and you’ll be sure to find the creations of the esteemed inductees into the 2021 Toy Industry Hall of Fame: William C. Killgallon – who transformed the Etch A Sketch into a household name; Pleasant T. Rowland – the trailblazer who founded American Girl; and the late Margarete Steiff – inspiring inventor of the world’s first stuffed animal. Additionally, Phillip Bloom, founder of “The Bloom Report,” was inducted for his work as a respected toy news pioneer.

 
Mastermind Toys Joins the Canadian Toy Association
September 24, 2020
 
The Canadian Toy Association (CTA) is pleased to announce that Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has joined as the first-ever retail member in the organization’s history. In addition to joining the Association, the CTA welcomes Mastermind Toys CEO Sarah Jordan as a new Director on the Association’s Board.

 
Toy Association Honors Senators Cassidy and Durbin with 2020 Champion of Play Awards
September 15, 2020
 
The Toy Association presented its annual Champion of Play Awards to U.S. Senators Bill Cassidy (R-LA) and Dick Durbin (D-IL), who were recognized for their contributions to fighting the hidden dangers of counterfeit toys sold online. The award was bestowed on Cassidy and Durbin during the Association’s Virtual DC Fly-In.

 
2020 “Toy Fair Everywhere Influencer Favorites“ Unveiled by Toy Association & Clamour
September 14, 2020
 
Getting a head start on your holiday toy shopping and looking for inspiration? The Toy Association and Clamour today announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators.

 
TeeTurtle Donates More Than $1.8 Million in Games to The Toy Foundation
July 13, 2020
 
Nearly 70,000 underprivileged youth and teens, including those living in underserved communities severely impacted by the COVID-19 pandemic, will be gifted with new games and clothing this summer thanks to TeeTurtle’s generous donation of more than $1.8 million in products to The Toy Foundation’s (TTF) Toy Bank.

 
First-Ever “Toy Fair Everywhere” Virtual Market Week to Kick Off July 13
July 7, 2020
 
The first-ever Toy Fair Everywhere virtual market week, hosted by The Toy Association, will kick off next Monday, July 13. Nearly 150 exhibiting companies have signed on to showcase their hottest toys and games to global buyers and media vying to see what will be trending in Q4.

 
Influencer Choice List to Feature “Best of Toy Fair Everywhere”
July 7, 2020
 
The Toy Association has teamed up with Clamour, producers of the largest annual industry summit for professional online video influencers, for the first-ever Toy Fair Everywhere Influencer Choice List.

 
Crazy Aaron’s Named Official Toy Bank Sponsor for 2020
July 6, 2020
 
Crazy Aaron’s has been named the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank for 2020. An innovator and world leader in the next generation of creative play, Crazy Aaron’s sponsorship includes a $10,000 donation and the development of a special edition putty in The Toy Bank’s signature shade of orange, with a portion of the putty’s sales benefiting The Toy Foundation and its mission of bringing joy to children in need through toys and play.

 
The Toy Association Unveils “Toy Fair Everywhere”
April 9, 2020
 
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.

 
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