Press Releases

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Toy of the Year Finalists Featured on Amazon
November 13, 2018
 
The Toy Foundation (TTF) announced today that the 2019 Toy of the Year (TOTY) Award finalists are available online at Amazon (amazon.com/toty) through February 2019, providing shoppers with unique access to a comprehensive list of the hottest toys of the season curated by toy and play experts.

 
2019 Toy of the Year (TOTY) Award Finalists Unveiled
November 12, 2018
 
The Toy Association today unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top toy, game, and licenses in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.

 
New National Survey Finds Parents Don’t Always Follow Important Toy Safety Guidelines
November 7, 2018
 
A new national survey of toy-purchasing parents revealed some concerning behaviors involving their approach to toy safety. The survey, conducted by Wakefield Research on behalf of The Toy Association, found that 41 percent of parents don’t always read the age label on a toy before purchasing it, and for those who do check, 94 percent admitted they still purchased a toy even when the age label indicated their child was too young to play with it.

 
The Genius of Play and The National Afterschool Assn. Partner to Launch the Play Ambassadors Program
September 5, 2018
 
The Genius of Play™, a nonprofit initiative dedicated to promoting the importance of play in children’s learning and development, today announced its partnership with The National Afterschool Association (NAA) to unveil the Play Ambassadors Program. This unique leadership opportunity is designed for select NAA members to share the message about the value of play with other afterschool professionals, families, and communities.

 
Party City Donates 150,000 Items to The Toy Foundation
August 27, 2018
 
Underprivileged youth and teens were gifted with new toys this summer thanks to Party City’s generous donation of 150,000 items to The Toy Foundation’s (TTF) Summer Toy Drive.

 
The Genius of Play’s “Tag, You’re It,” Sweepstakes Inspired Over 100 Days of Play
August 21, 2018
 
The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced that it has inspired over 100 days of play this summer through its “Tag, You’re It!” sweepstakes. The organization received over 2,540 entries on Instagram and Twitter combined, each featuring photos of families and children having fun and expressing themselves through play.

 
Third Annual Play Fair to Debut in Portland September 7-9, 2018
August 9, 2018
 
The 3rd Annual Play Fair, hosted by The Toy Association and LeftField Media, is taking the show on the road to Portland, OR this fall. Play Fair PDX, a public celebration of play and entertainment for all ages, will be held alongside Rose City Comic Con from September 7 to 9, 2018. More than 10,000 families are expected to attend an action-packed weekend of play in 30,000+ square feet of space.

 
Local Toy Company Volunteers Bring Toys & Smiles to Kids in Need
July 25, 2018
 
Chicago area children living in foster care received brand-new toys and games today from local toy company volunteers at a fun-filled “Play Your Part” event hosted by The Toy Foundation (TTF), the philanthropic arm of the North American toy industry, in partnership with CASA of Cook County, a not-for-profit organization that provides a voice in the courtroom for children who have experienced abuse and neglect.

 
Fall Toy Preview 2018 Promises to be a Game Changer
July 24, 2018
 
In just the first month since attendee registration opened for Fall Toy Preview 2018, the industry’s premier fall marketplace for mass, long-lead, and specialty buyers has seen a 23 percent surge in registered retailers compared to the same period last year. Show organizers are optimistic that registration numbers will continue to rise as the October 2 to 4 show in Dallas, TX draws near.

 
How Can We Solve America's “Creativity Crisis“?
July 24, 2018
 
A panel of experts recently convened by The Genius of Play and the Smithsonian's Lemelson Center for the Study of Invention and Innovation in Washington, DC explored how can we raise children to become competitive in the international arena and promote invention and innovation. Findings from the panel are included in a new report that is now available: ”Raising a Generation of Inventors: How Play Fosters Creativity and Innovative Thinking in Children.”

 
The Toy Association Launches “Creative Factor” Advisory Board
June 26, 2018
 
As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has announced the formation of a new Creative Factor Advisory Board made up of innovators and experts across a range of creative fields.

 
ShopToys365, Powered by Balluun, Honored at Loyalty Magazine Awards in London
June 20, 2018
 
ShopToys365, a partnership between leading social e-commerce provider Balluun and The Toy Association, was recognized for its high-quality service offered to platform users June 19 at the Loyalty Magazine Awards in London, England.

 
SOCAL Toy Company Volunteers Bring Toys and Smiles to Kids in Need
June 20, 2018
 
Los Angeles area children facing abuse, homelessness, hunger, and other adversities received brand-new toys and games today from local toy company volunteers at a fun-filled “Play Your Part” event hosted by The Toy Foundation (TTF), the philanthropic arm of the North American toy industry, in partnership with the Dream Center, an LA-based non-profit that provides outreach to underserved communities.

 
The Genius of Play Partners with Outcome Health to Educate Patients on the Importance of Play
June 15, 2018
 
The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced its partnership with Outcome Health, a technology company that provides education at the moment of care to improve health outcomes. Through this partnership, The Genius of Play will provide content to air on waiting room TVs and digital wallboards in exam rooms in more than 200 pediatric offices across the U.S.

 
New Report Tackles Challenges, Stigmas, & Myths Related to STEM/STEAM Learning & Play
May 21, 2018
 
The Toy Association has released a brand-new report, “Decoding STEM/STEAM,” to help tackle the challenges, stigmas, and myths related to STEM/STEAM learning.

 
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