Press Releases

Date (year/month):    
New Report Tackles Challenges, Stigmas, & Myths Related to STEM/STEAM Learning & Play
May 21, 2018
The Toy Association has released a brand-new report, “Decoding STEM/STEAM,” to help tackle the challenges, stigmas, and myths related to STEM/STEAM learning.

The Genius of Play “High-Quality” Digital Play Balanced with Traditional Play is Best for Kids
April 3, 2018
Digital play is sometimes dismissed as empty time that doesn’t engage kids, but experts say there are many benefits to letting kids play in today’s digital playground, according to a new report by The Genius of Play.

The Genius of Play Launches New Public Service Announcement Campaign
March 20, 2018
The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced the release of its award-winning “Dear Parents” public service announcement (PSA) campaign.

The Genius of Play and Scholastic Inc. Team Up to Promote the Importance of Play
March 6, 2018
The Genius of Play, a nonprofit initiative dedicated to promoting the importance of play in children’s learning and development, today announced its educational program collaboration with Scholastic. The program aims to help parents and elementary school teachers nationwide learn about the valuable skills and benefits of play for children in grades 2-5. Parents and educators can access resources, activities, and more at

115th North American International Toy Fair Dazzles Global Play Professionals & Toy Lovers
February 26, 2018
The vibrant global toy and play community descended upon New York City last week for The Toy Association’s 115th North American International Toy Fair. In all, 26,236 professionals attended the largest toy show in the Western Hemisphere, where they got a sneak peek at hundreds of thousands of cutting-edge toys and games shown across 442,700 net square feet of exhibit space – the equivalent of about seven football fields filled with toys. The show was held Saturday, February 17 to Tuesday, February 20 at the Jacob K. Javits Convention Center.

PlayCon ’18 News: Activision Blizzard’s Tim Kilpin to be Session Presenter
February 26, 2018
Creating new ways for audiences to connect with beloved characters and brands is a specialty for veteran toy executive Tim Kilpin, who will share insight into how brands can engage with fans during the new PlayCon, taking place May 8 to 9 in San Francisco, CA.

The Toy Association Elects New Leadership at Annual General Meeting
February 19, 2018
At its Annual General Meeting open to all Toy Association member representatives held earlier today, The Toy Association announced the election of five new members to its Board of Directors for two-year terms expiring in February 2020. The meeting also saw the chairmanship gavel pass to Bob Wann, Chief Play Monster of PlayMonster, LLC, from retiring board chairman David Hargreaves of Hasbro, Inc. The meeting was held at the Jacob K. Javits Convention Center during the 115th North American International Toy Fair.

Top Toy Trends of 2018 Announced at New York Toy Fair
February 18, 2018
Kids’ obsession with “unboxing” and collecting toys, a revival of nostalgic brands, and toys that teach children to be better global citizens are just a few of 2018’s biggest toy trends announced today by The Toy Association at its 115th North American International Toy Fair.

115th North American International Toy Fair Opens Today in NYC
February 17, 2018
The 115th North American International Toy Fair opened its doors this morning at the Jacob K. Javits Convention Center in New York City, where tens of thousands of global play professionals are gathered to see to see hundreds of thousands of innovative toys and games before they hit store shelves.

Collectible Toys Take Home Top Honors at 2018 Toy of The Year Awards Gala
February 16, 2018
The top playthings and most inspiring individuals from the toy industry were honored this evening at the 18th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, with proceeds from the awards program and event supporting The Toy Foundation’s important work to bring millions of toys to millions of children in need.

Magic of Play Comes to Life this Weekend at New York Toy Fair
February 15, 2018
The hottest new toys, games, and youth entertainment products will come to life this weekend when the 115th North American International Toy Fair – the largest toy show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.

The Toy Foundation Funds Nemours Nearly $1M to Date
February 1, 2018
The Toy Foundation (TTF) has awarded a second grant of $425,000 to the Center for Healthcare Delivery Science (CHDS), a part of Nemours Children's Health System. TTF, the philanthropic arm of the North American toy industry, is supporting Nemours' work on a multi-phase research project to explore the impact of trauma-informed patient care and the role of play in helping children and families heal and cope with medical conditions and treatments.

Holiday Toy Giveaway Brings Magic of Play to Local Foster Children
December 8, 2017
More than 100 children in foster care from Massachusetts enjoyed a winter wonderland of play yesterday at a special Play Your Part event hosted by the Toy Industry Foundation (TIF) in partnership with the National Court Appointed Special Advocate Association (National CASA) at Gillette Stadium.

Toy Industry to Induct Two Outstanding Individuals into Esteemed Hall of Fame
December 5, 2017
The Toy Association announced today that it will induct Andrea Barthello, co-founder and COO of ThinkFun Inc. and the late James R. Becker, founder of licensing company Anjar Co., into the esteemed Toy Industry Hall of Fame.

Second Annual Play Fair Returns to New York City
December 4, 2017
Play Fair, the public celebration of play and entertainment for all ages, returned to New York City on Saturday, November 4 and Sunday, November 5. Hosted by The Toy Association in partnership with LeftField Media, the immersive, experience-rich event expanded both in size and in on-site entertainment, providing more than 20,000 children, parents, families, and fans with a first look at the toys and games expected to top wishlists this holiday season.