Press Releases

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Your Toy Story Could Be in The Library of Congress
November 5, 2019
 
Whether you are a toy industry newcomer or a veteran, we welcome you to share your story with The Toy Association’s “Generations of Play, An Oral History” powered by StoryCorps.

 
1 in 3 Parents Don't Know that Counterfeit Toys are Lurking Online
November 4, 2019
 
Nearly one in three parents don’t know that counterfeit toys are lurking online. Before clicking “Add to Cart” follow these tips for avoiding fraudulent toys that might be unsafe this holiday season.

 
Toy Industry Honors Three Industry Icons in 2020 Hall of Fame
October 28, 2019
 
The Toy Association announced today that it will induct Thomas Chan, founder & CEO of Playmates Toys Inc.; Thomas G. Murdough, Jr., founder of Little Tikes, Step2, and Simplay3; and the late Harry Kislevitz, founder of Colorforms Corporation, into the Toy Industry Hall of Fame.

 
New Show Offerings, Events Propel A Successful Toy Fair Dallas
October 8, 2019
 
Drawing strong representation from global buyers, one of the show's biggest highlights was the new FutureCast Gallery, which served as a meeting grounds for educational sessions and offered a new way for retailers to shop the show.

 
Rose City Jr Brings Fun for All Ages to Portland, Oregon
August 15, 2019
 
Rose City Comic Con, Portland’s 8th annual premier pop culture event, is proud to announce programing for their family-focused pavilion, Rose City Jr, powered by The Toy Association. Rose City Jr provides hours of fun with entertaining and educational programs for fans of all ages, including interactive workshops with characters from hit shows, costume parades, an entire stage dedicated to kids programing, and more.

 
U.S. Toy Community Applauds Trump Administration’s Tariffs Delay on Toys
August 13, 2019
 
The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – lauded the Trump administration’s decision to delay imposing a 10 percent tariff on most toys as a welcome reprieve for the toy industry going into the holiday season.

 
Holidays Come Early for Hundreds of Chicago-Area Kids in Need
July 17, 2019
 
The holiday season came early for hundreds of Chicago-area children living in foster care, who received brand-new toys and games today at a fun-filled event hosted by The Toy Foundation (TTF), the philanthropic arm of the North American toy industry, in partnership with the Illinois Department of Children and Family Services (DCFS). “Play Your Part Chicago” brought together local toy industry volunteers to create memorable experiences with kids in need at Guaranteed Rate Field, home to the Chicago White Sox.

 
Christmas Comes Early for LA-Area Kids in Need
June 26, 2019
 
Christmas came early for more than 400 Los Angeles-area children who are facing abuse, homelessness, and other adversities, when they received brand-new toys and games today at a special event hosted by The Toy Foundation (TTF), the philanthropic arm of the North American toy industry, and the Dream Center, an LA-based non-profit that provides outreach to low-income communities.

 
What Makes a Good STEM/STEAM Toy?
May 21, 2019
 
How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to a new study, “STEM/STEAM Formula for Success,” released today by The Toy Association, great STEM/STEAM (with the “A” representing arts) toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes.

 
America’s Toy Community Says Trump’s Tariffs Will Hurt Families, Jobs, & Businesses
May 14, 2019
 
The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – announced today that the Trump administration’s proposed 25 percent tariffs on $300 billion in Chinese imports, including children’s toys, would irreparably harm American families, jobs, and businesses.

 
Toy Association Formalizes Diversity & Inclusion Committee
May 7, 2019
 
The Toy Association announced today the formalization of its Diversity & Inclusion Committee that aims to build awareness of and provide best practices for creating diversity within toy companies’ missions, workforce, products, and content development.

 
Target Teams Up with Toy Association to Host Annual Business Conference in Minneapolis, June 18-19
May 6, 2019
 
Target will be the featured retailer at The Toy Association’s Annual Business Conference, June 18 and 19 in the retail giant’s hometown of Minneapolis, MN.

 
The Genius of Play™ Launches “Play All May”
May 1, 2019
 
The Genius of Play, a nonprofit initiative dedicated to raising awareness of play's vital role in child development, today announced the kickoff to “Play All May,” the first-ever month-long celebration of play! The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities.

 
Awesome Con Jr Brings Fun for All Ages to Washington, D.C.
April 18, 2019
 
Awesome Con, the Mid-Atlantic’s premier pop culture convention, is proud to present the return of Awesome Con Jr, a family-focused pavilion powered by The Toy Association, which takes over the Walter E. Washington Convention Center Friday, April 26 to Sunday, April 28. Awesome Con Jr provides hours of fun with entertaining and educational programs for fans of all ages, including interactive workshops with characters from hit shows, costume parades, art sessions with professionals, coloring contests, and more. Full details on the activities can be found at www.awesomecon.com/awesome-con-jr/.

 
Ready … Set … PLAY! Local Toy Companies & Volunteers Bring Toys and Smiles to South Florida Kids
April 8, 2019
 
“Play Your Part,” a nationwide philanthropic event series hosted by The Toy Foundation (TTF), made its way to South Florida today, bringing brand-new toys and games to more than 250 children in need. Held in partnership with Junior Achievement South Florida at its Coconut Creek headquarters, the fun-filled day of play was made possible by local toy company volunteers and thousands of toy donations from manufacturers, retailers, and distributors to TTF’s Toy Bank.

 
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