Press Releases

Date (year/month):    
Mastermind Toys Joins the Canadian Toy Association
September 24, 2020
The Canadian Toy Association (CTA) is pleased to announce that Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has joined as the first-ever retail member in the organization’s history. In addition to joining the Association, the CTA welcomes Mastermind Toys CEO Sarah Jordan as a new Director on the Association’s Board.

Toy Association Honors Senators Cassidy and Durbin with 2020 Champion of Play Awards
September 15, 2020
The Toy Association presented its annual Champion of Play Awards to U.S. Senators Bill Cassidy (R-LA) and Dick Durbin (D-IL), who were recognized for their contributions to fighting the hidden dangers of counterfeit toys sold online. The award was bestowed on Cassidy and Durbin during the Association’s Virtual DC Fly-In.

2020 “Toy Fair Everywhere Influencer Favorites“ Unveiled by Toy Association & Clamour
September 14, 2020
Getting a head start on your holiday toy shopping and looking for inspiration? The Toy Association and Clamour today announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators.

TeeTurtle Donates More Than $1.8 Million in Games to The Toy Foundation
July 13, 2020
Nearly 70,000 underprivileged youth and teens, including those living in underserved communities severely impacted by the COVID-19 pandemic, will be gifted with new games and clothing this summer thanks to TeeTurtle’s generous donation of more than $1.8 million in products to The Toy Foundation’s (TTF) Toy Bank.

First-Ever “Toy Fair Everywhere” Virtual Market Week to Kick Off July 13
July 7, 2020
The first-ever Toy Fair Everywhere virtual market week, hosted by The Toy Association, will kick off next Monday, July 13. Nearly 150 exhibiting companies have signed on to showcase their hottest toys and games to global buyers and media vying to see what will be trending in Q4.

Influencer Choice List to Feature “Best of Toy Fair Everywhere”
July 7, 2020
The Toy Association has teamed up with Clamour, producers of the largest annual industry summit for professional online video influencers, for the first-ever Toy Fair Everywhere Influencer Choice List.

Crazy Aaron’s Named Official Toy Bank Sponsor for 2020
July 6, 2020
Crazy Aaron’s has been named the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank for 2020. An innovator and world leader in the next generation of creative play, Crazy Aaron’s sponsorship includes a $10,000 donation and the development of a special edition putty in The Toy Bank’s signature shade of orange, with a portion of the putty’s sales benefiting The Toy Foundation and its mission of bringing joy to children in need through toys and play.

The Toy Association Unveils “Toy Fair Everywhere”
April 9, 2020
The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.

The Genius Of Play Launches 'Play Today'
April 8, 2020
The Genius of Play is helping families cope with stress and make the most of their time together at home with the launch of its Play Today campaign.

Sold-Out Toy Fair NY Showcases Toy Industry’s Outstanding Creativity & Innovation
March 3, 2020
The 117th annual Toy Fair New York brought tens of thousands of play innovators from 100 countries to New York City, showcasing the incredible talent and playful spirit of the North American and global toy industries.

Toy Association Announces Board, Executive Committee & Advisory Members at Annual General Meeting
February 23, 2020
The Toy Association today announced the election of two new members and nine term renewals to its Board of Directors for two-year terms expiring in February 2022. The announcement was made during The Toy Association’s Annual General Meeting held at the Jacob K. Javits Convention Center, open to all Toy Association members and attendees of its global marketplace, Toy Fair New York.

Top Toy Trends of 2020 Revealed at Toy Fair New York
February 22, 2020
The biggest toy trends of 2020 put kids fully in the driver’s seat when it comes to how they want to play. Toymakers are responding to their call with more products that invite the whole family to play and create together and toys that continue to innovate the unboxing experience and incorporate viral trends. These are just a few of 2020’s biggest toy trends announced today by The Toy Association at its 117th Toy Fair New York.

Toy Fair New York Opens Today; Exclusively Unveils 100,000+ New & Trending Toys & Games!
February 22, 2020
The 117th annual Toy Fair New York opened its doors this morning at the Jacob K. Javits Convention Center in New York City, welcoming a sea of 25,000 global play professionals to see the hottest new toys, games, and youth entertainment products before they hit store shelves.

L.O.L. Surprise! by MGA Entertainment Snags Prestigious “Toy of the Year” Award for 3rd Year in Row
February 21, 2020
More than 700 toy, play, and youth entertainment executives gathered at Ziegfeld Ballroom in New York City tonight to honor the year’s finest toys and industry icons at the 20th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

The Countdown is on for Toy Fair New York 2020
February 20, 2020
The hottest new toys, games, and youth entertainment products will take over the Jacob K. Javits Convention Center this Saturday when the 117th Toy Fair New York kicks off in New York City. Here's what's happening throughout the four-day event.