Press Releases

Date (year/month):    
Toy Fair New York Brings Global Toy & Play Community Together for Four Days of Fun!
February 26, 2019
The global toy and play community came together in New York City for The Toy Association’s 116th North American International Toy Fair. In all, more than 26,000 professionals from 98 countries attended the largest toy trade show in the Western Hemisphere, where they got a sneak peek at hundreds of thousands of ground-breaking and creative toys and games spread out across 447,300 net square feet of exhibit space. The show hosted the equivalent of nearly eight football fields filled with toys during its four-day run from February 16, to Tuesday, February 19, at the Jacob K. Javits Convention Center.

The Toy Association Elects New Board Members at Annual General Meeting
February 18, 2019
The Toy Association announced the election of four new members to its Board of Directors for two-year terms expiring in February 2021, during the Association’s Annual General Meeting, earlier today. The meeting was open to all members of the organization and took place during Toy Fair New York at the Jacob K. Javits Center in New York City.

Top Toy Trends of 2019 Announced at Toy Fair New York
February 17, 2019
New ways to explore the unboxing craze, compounds including slime, putty, and sand that foster creative play, and toys that prepare and inspire children for the future are just a few of 2019’s biggest toy trends announced today by The Toy Association at its 116th North American International Toy Fair.

2019’s Hottest Toys & Games on Display at Toy Fair New York!
February 16, 2019
This morning, the 116th North American International Toy Fair opened its doors at the Jacob K. Javits Convention Center in New York City to more than 30,000 global play professionals, who made the trip to New York City to view hundreds of thousands of ground-breaking and creative toys and games that will be available in time for Holiday ’19.

L.O.L Surprise! by MGA Entertainment Wins Prestigious “Toy of the Year” Award
February 15, 2019
Top toys and games as well as three legendary individuals from the toy and entertainment industries were honored this evening at the 19th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. More than 700 toy, play, and youth entertainment industry executives attended the sold out event, which took place at the Ziegfeld Ballroom in New York City. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

Toy Fair New York Brings Seven Football Fields of Fun to New York City
February 14, 2019
The hottest new toys, games, and youth entertainment products will come to life this weekend when the 116th North American International Toy Fair – the largest toy trade show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.

New Toy Association Report Exposes Factors Contributing to the Rise in Counterfeit Toys Online
January 15, 2019
It’s a scene from any parent’s worst nightmare. Just last month, a child received a gift of what looked to be a popular magnetic toy set that comes in various rainbow-colored shapes and encourage kids to build and create. But in fact, the toy was an illicit product sold by a third-party vendor via a popular ecommerce site, and did not comply with the strict safety standards and regulations that toys are subject to in the United States. As a result, an unknowing consumer was able to purchase the set, and the four-year-old was able to easily break apart the toys to ingest more than a dozen magnets, causing a life threatening situation.

Holiday Toy Giveaway Brings Magic of Play to Local Kids in Need
December 13, 2018
More than 250 deserving children from Massachusetts enjoyed a winter wonderland of play today at a special Play Your Part event hosted by The Toy Foundation (TTF) in partnership with the Boys & Girls Clubs of Dorchester at the International Brotherhood of Electrical Workers (IBEW) – Local 103 in Dorchester, MA.

Out of Disruption Comes Opportunity for the Toy Marketplace
December 11, 2018
Could a toy grow with a child, providing engagement, education, and most of all fun as he or she develops? Or could the next generation of brick-and-mortar toy stores actually be mobile trucks bringing toys and interactive play experiences close to where children live? These and other examples reflect areas of opportunity for toy companies and toy retailers in the coming years, according to The Toy Association’s new report, “Toy Manufacturing and Retail Solutions – the Future.”

Toy Industry to Induct Three New Members into Esteemed Hall of Fame
December 3, 2018
The Toy Association announced today that it will induct the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, Brian Goldner, chairman & CEO of Hasbro, and the late Joe Mendelsohn, president of Kenner Products into the esteemed Toy Industry Hall of Fame.

CPSC Expands Toy Safety Collaboration Efforts with Retail, Toy Industries & Safe Kids
November 14, 2018
Today, the U.S. Consumer Product Safety Commission (CPSC), Retail Industry Leaders Association (RILA), Safe Kids Worldwide, and The Toy Association are joining together to promote toy safety and smart purchasing practices for parents, grandparents, and loved ones this holiday season. The groups are collaborating to provide consumer guidance and Toy Safety Shopping Tips to help elevate consumer toy safety awareness during the year’s busiest shopping season.

Toy of the Year Finalists Featured on Amazon
November 13, 2018
The Toy Foundation (TTF) announced today that the 2019 Toy of the Year (TOTY) Award finalists are available online at Amazon ( through February 2019, providing shoppers with unique access to a comprehensive list of the hottest toys of the season curated by toy and play experts.

2019 Toy of the Year (TOTY) Award Finalists Unveiled
November 12, 2018
The Toy Association today unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top toy, game, and licenses in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.

New National Survey Finds Parents Don’t Always Follow Important Toy Safety Guidelines
November 7, 2018
A new national survey of toy-purchasing parents revealed some concerning behaviors involving their approach to toy safety. The survey, conducted by Wakefield Research on behalf of The Toy Association, found that 41 percent of parents don’t always read the age label on a toy before purchasing it, and for those who do check, 94 percent admitted they still purchased a toy even when the age label indicated their child was too young to play with it.

The Genius of Play and The National Afterschool Assn. Partner to Launch the Play Ambassadors Program
September 5, 2018
The Genius of Play™, a nonprofit initiative dedicated to promoting the importance of play in children’s learning and development, today announced its partnership with The National Afterschool Association (NAA) to unveil the Play Ambassadors Program. This unique leadership opportunity is designed for select NAA members to share the message about the value of play with other afterschool professionals, families, and communities.