Press Releases

Date (year/month):    
115th North American International Toy Fair Opens Today in NYC
February 17, 2018
The 115th North American International Toy Fair opened its doors this morning at the Jacob K. Javits Convention Center in New York City, where tens of thousands of global play professionals are gathered to see to see hundreds of thousands of innovative toys and games before they hit store shelves.

Collectible Toys Take Home Top Honors at 2018 Toy of The Year Awards Gala
February 16, 2018
The top playthings and most inspiring individuals from the toy industry were honored this evening at the 18th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, with proceeds from the awards program and event supporting The Toy Foundation’s important work to bring millions of toys to millions of children in need.

Magic of Play Comes to Life this Weekend at New York Toy Fair
February 15, 2018
The hottest new toys, games, and youth entertainment products will come to life this weekend when the 115th North American International Toy Fair – the largest toy show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.

The Toy Foundation Funds Nemours Nearly $1M to Date
February 1, 2018
The Toy Foundation (TTF) has awarded a second grant of $425,000 to the Center for Healthcare Delivery Science (CHDS), a part of Nemours Children's Health System. TTF, the philanthropic arm of the North American toy industry, is supporting Nemours' work on a multi-phase research project to explore the impact of trauma-informed patient care and the role of play in helping children and families heal and cope with medical conditions and treatments.

Holiday Toy Giveaway Brings Magic of Play to Local Foster Children
December 8, 2017
More than 100 children in foster care from Massachusetts enjoyed a winter wonderland of play yesterday at a special Play Your Part event hosted by the Toy Industry Foundation (TIF) in partnership with the National Court Appointed Special Advocate Association (National CASA) at Gillette Stadium.

Toy Industry to Induct Two Outstanding Individuals into Esteemed Hall of Fame
December 5, 2017
The Toy Association announced today that it will induct Andrea Barthello, co-founder and COO of ThinkFun Inc. and the late James R. Becker, founder of licensing company Anjar Co., into the esteemed Toy Industry Hall of Fame.

Second Annual Play Fair Returns to New York City
December 4, 2017
Play Fair, the public celebration of play and entertainment for all ages, returned to New York City on Saturday, November 4 and Sunday, November 5. Hosted by The Toy Association in partnership with LeftField Media, the immersive, experience-rich event expanded both in size and in on-site entertainment, providing more than 20,000 children, parents, families, and fans with a first look at the toys and games expected to top wishlists this holiday season.

Toy of the Year Finalists Featured on Amazon and
November 6, 2017
The Toy Industry Foundation (TIF) announced today that the 2018 Toy of the Year (TOTY) Award finalists are available online at Amazon ( and Toys“R”Us® ( through February 2018, providing shoppers with unique access to a comprehensive list of the hottest toys of the season curated by toy and play experts.

2018 Toy of the Year (TOTY) Award Finalists Unveiled by The Toy Association
November 3, 2017
The toy, game, and license finalists for the prestigious 2018 Toy of the Year (TOTY) Awards were unveiled this evening by The Toy Association. Known as the “Oscars” of the toy industry, the TOTY Awards program supports children in need by serving as a critical fundraiser for the Toy Industry Foundation.

New National Survey Reveals Concerning Attitudes Toward Toy Safety
November 1, 2017
A new national survey of toy-purchasing parents* conducted online by Harris Poll on behalf of The Toy Association has revealed troublesome findings about parents’ toy safety beliefs and behaviors. In light of these findings, The Toy Association is alerting families of the top safety tips to keep in mind leading up to the holiday season – and all year long.

Second Annual Play Fair Returns to New York City this Weekend – November 4-5, 2017
November 1, 2017
Play Fair is back and bigger than ever! Hosted by The Toy Association in partnership with LeftField Media, the second annual public celebration of play and entertainment for all ages returns to the Javits Center on Saturday, November 4th and Sunday, November 5th

Women in Toys Selects The Toy Association as Management Services Provider
October 23, 2017
Women in Toys, Licensing & Entertainment (WIT), the leading global career development and networking organization for professional women working in the toy, licensing, and entertainment industries, announced today that they are outsourcing association management services to The Toy Association.

ICTI CARE and The Toy Association Launch New Strategic Partnership
October 16, 2017
ICTI CARE – the toy industry’s ethical supply chain program – and The Toy Association today announced a new collaboration to support the continued development of the ICTI CARE program for the benefit of workers in global toy factories, toy companies, licensors, and retailers.

The Toy Association and The Genius of Play to be Honored by Children’s Museum of Manhattan
October 2, 2017
The Children’s Museum of Manhattan (CMOM) has announced that The Toy Association and its Genius of Play initiative will receive Corporate Leadership Awards for their commitment to raising awareness about play’s vital role in child development. The awards will be presented on Wednesday, October 25 at CMOM’s annual Denim & Diamonds Gala, a celebratory fundraising event held in New York City.

The Genius of Play™ Launches Spanish-Language Website for Families
September 7, 2017
The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced the launch of a new Spanish-language website filled with play ideas and expert tips for Hispanic parents and caregivers.