Press Releases

Date (year/month):    
Christmas Comes Early for LA-Area Kids in Need
June 26, 2019
Christmas came early for more than 400 Los Angeles-area children who are facing abuse, homelessness, and other adversities, when they received brand-new toys and games today at a special event hosted by The Toy Foundation (TTF), the philanthropic arm of the North American toy industry, and the Dream Center, an LA-based non-profit that provides outreach to low-income communities.

What Makes a Good STEM/STEAM Toy?
May 21, 2019
How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to a new study, “STEM/STEAM Formula for Success,” released today by The Toy Association, great STEM/STEAM (with the “A” representing arts) toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes.

America’s Toy Community Says Trump’s Tariffs Will Hurt Families, Jobs, & Businesses
May 14, 2019
The Toy Association – the not-for-profit trade association representing the toy, game, and youth entertainment product businesses that drive the annual $28 billion American toy market and are leaders around the world – announced today that the Trump administration’s proposed 25 percent tariffs on $300 billion in Chinese imports, including children’s toys, would irreparably harm American families, jobs, and businesses.

Toy Association Formalizes Diversity & Inclusion Committee
May 7, 2019
The Toy Association announced today the formalization of its Diversity & Inclusion Committee that aims to build awareness of and provide best practices for creating diversity within toy companies’ missions, workforce, products, and content development.

Target Teams Up with Toy Association to Host Annual Business Conference in Minneapolis, June 18-19
May 6, 2019
Target will be the featured retailer at The Toy Association’s Annual Business Conference, June 18 and 19 in the retail giant’s hometown of Minneapolis, MN.

The Genius of Play™ Launches “Play All May”
May 1, 2019
The Genius of Play, a nonprofit initiative dedicated to raising awareness of play's vital role in child development, today announced the kickoff to “Play All May,” the first-ever month-long celebration of play! The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities.

Awesome Con Jr Brings Fun for All Ages to Washington, D.C.
April 18, 2019
Awesome Con, the Mid-Atlantic’s premier pop culture convention, is proud to present the return of Awesome Con Jr, a family-focused pavilion powered by The Toy Association, which takes over the Walter E. Washington Convention Center Friday, April 26 to Sunday, April 28. Awesome Con Jr provides hours of fun with entertaining and educational programs for fans of all ages, including interactive workshops with characters from hit shows, costume parades, art sessions with professionals, coloring contests, and more. Full details on the activities can be found at

Ready … Set … PLAY! Local Toy Companies & Volunteers Bring Toys and Smiles to South Florida Kids
April 8, 2019
“Play Your Part,” a nationwide philanthropic event series hosted by The Toy Foundation (TTF), made its way to South Florida today, bringing brand-new toys and games to more than 250 children in need. Held in partnership with Junior Achievement South Florida at its Coconut Creek headquarters, the fun-filled day of play was made possible by local toy company volunteers and thousands of toy donations from manufacturers, retailers, and distributors to TTF’s Toy Bank.

The Genius of Play Launches “Prescription for Play“ PSA
April 2, 2019
The Genius of Play, a nonprofit initiative dedicated to raising awareness of play's vital role in child development, today launched its new public service announcement (PSA) titled “Prescription for Play.” The campaign is aimed at reminding parents that play is critical to raising healthy and happy children. The PSA will serve as a supporting element to The Genius of Play’s first-ever month-long celebration of play, “Play All May,” taking place May 1 to 31.

Toy Fair New York Brings Global Toy & Play Community Together for Four Days of Fun!
February 26, 2019
The global toy and play community came together in New York City for The Toy Association’s 116th North American International Toy Fair. In all, more than 26,000 professionals from 98 countries attended the largest toy trade show in the Western Hemisphere, where they got a sneak peek at hundreds of thousands of ground-breaking and creative toys and games spread out across 447,300 net square feet of exhibit space. The show hosted the equivalent of nearly eight football fields filled with toys during its four-day run from February 16, to Tuesday, February 19, at the Jacob K. Javits Convention Center.

The Toy Association Elects New Board Members at Annual General Meeting
February 18, 2019
The Toy Association announced the election of four new members to its Board of Directors for two-year terms expiring in February 2021, during the Association’s Annual General Meeting, earlier today. The meeting was open to all members of the organization and took place during Toy Fair New York at the Jacob K. Javits Center in New York City.

Top Toy Trends of 2019 Announced at Toy Fair New York
February 17, 2019
New ways to explore the unboxing craze, compounds including slime, putty, and sand that foster creative play, and toys that prepare and inspire children for the future are just a few of 2019’s biggest toy trends announced today by The Toy Association at its 116th North American International Toy Fair.

2019’s Hottest Toys & Games on Display at Toy Fair New York!
February 16, 2019
This morning, the 116th North American International Toy Fair opened its doors at the Jacob K. Javits Convention Center in New York City to more than 30,000 global play professionals, who made the trip to New York City to view hundreds of thousands of ground-breaking and creative toys and games that will be available in time for Holiday ’19.

L.O.L Surprise! by MGA Entertainment Wins Prestigious “Toy of the Year” Award
February 15, 2019
Top toys and games as well as three legendary individuals from the toy and entertainment industries were honored this evening at the 19th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. More than 700 toy, play, and youth entertainment industry executives attended the sold out event, which took place at the Ziegfeld Ballroom in New York City. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

Toy Fair New York Brings Seven Football Fields of Fun to New York City
February 14, 2019
The hottest new toys, games, and youth entertainment products will come to life this weekend when the 116th North American International Toy Fair – the largest toy trade show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.