Research & Data

Knowledge Is Power. The Toy Association empowers members with the latest research and data on myriad topics impacting the global toy industry. Available exclusively to members, this cutting-edge information is derived from the Association’s expert staff and third-party consultancies. It is packed with actionable content.

Member Reports

Seize Market Opportunities. Toy Association members enjoy many benefits but perhaps one of the most useful is exclusive access to comprehensive research. Topics include: country-specific trends, global consumer perception and behavior, kids’ weekly activities and brand preferences, the value of play, and more.

Global market research

Tap into country-specific mindsets, assess kids’ activities, and determine global consumer trends.

Industry reports

Learn about wide-ranging global topics and how they impact your business.

Trend Hunter reports

Exclusive insight into youth trends across industries related to toys & play. Each report contains actionable content.

Trend spotting

Stay steps ahead of kids’ ever-changing interests. Analyze what drives emerging crazes and habits.

President’s letters

The Association works for you! Hear from Steve Pasierb, president & chief executive, about new initiatives, recent accomplishments, and future goals.