President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

The New Jr. Con Events: Powerful Exposure and Social Media Impact for Your Brands

Just before thousands of retail buyers descend on Toy Fair New York, we ask a related question, “What could be better consumer exposure for your toy brand and products than a high-energy convention where thousands of fans flock to see their favorite pop-culture brands and characters?”

 

Toy Association President Steve Pasierb Reflects on Disruption & Opportunity for the Toy Community

In his first President’s Letter of 2019, Steve Pasierb, president & chief executive of The Toy Association, reflects on a year of retail disruption, of the industry’s significant progress, and examines issues that could impact the toy community in 2019.

 

President's Letter: I Want YOU to Join the Tariff Army!

Steve Pasierb, The Toy Association’s president & CEO, urges members to get involved in the fight against tariffs.

 

President’s Letter: Vital Q4 2018 Toy Selling

Steve Pasierb, The Toy Association’s president & CEO, shares an optimistic outlook for the all-important fourth quarter despite threats facing the toy industry.

 

Toys“R”Us is Gone, Yet the Toy Industry Demonstrates its Resilience

Toy Association President & CEO Steve Pasierb reflects on the U.S. toy industry’s positive first half sales results and how the growth equals optimism in the near term.

 

An Urgent Priority: IP Protection and Counterfeit Toys

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s efforts to raise member concerns and explore solutions surrounding IP infringement and counterfeit toys, with the goal of ensuring that only safe, compliant toys are getting into the hands of children.

 

Protecting Your Business – A World of “Opportunities”

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s many international and domestic advocacy efforts on behalf of its members.

 

President’s Letter: Embrace the Disrupt

Toy Association President & CEO Steve Pasierb reflects on the uncertainty in the retail world, disruptive new bills, and proposed regulations – and how The Toy Association is focused on these threats and challenges so that members can focus on growing their businesses.

 

Toy Association President Reflects on Year of Achievement for Toy Community

In his first President’s Letter of 2018, Steve Pasierb, president & chief executive, reflects on a year of continued achievement for Toy Association members and the business of toys.

 

President’s Letter – 2nd Annual Play Fair Delivers Brand-Building Fun for Families & Toy Fans

Steve Pasierb, The Toy Association’s president & CEO, shares with members the success of the second annual Play Fair, the Association’s dedicated business-to-consumer event designed to help members further build their brands by connecting directly with kids and parents. The event was held November 4 to 5 at the Javits Center in New York City, and expanded to more than 230,000 square feet of space – three times its previous size – bringing together toy and play fans of all ages under one roof for countless memorable experiences with their favorite toys and brands.

 

President’s Letter: Doing Business at Play Fair – a Must-Visit Destination for Families & Fans

Steve Pasierb, president & CEO at The Toy Association, shares why toy brands should get excited about Play Fair 2017 – our industry’s most ambitious platform for connecting with kids, families, and toy lovers of all ages in the world’s most influential media market.

 

President’s Letter: Fall Toy Preview ’17 – Energy, Trends, and Sales Dominate in Dallas

With more than 600 registered buyers scouting out product for holiday 2018 and more than 2,800 attendees from 20 countries overall, last week’s Fall Toy Preview 2017 was an overwhelming business success, shares Steve Pasierb, The Toy Association’s president & CEO.