President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President’s Letter: The Real Threat of Fake Toys

President & CEO Steve Pasierb outlines recent developments in The Toy Association’s fight against unsafe, counterfeit toys.


Trump’s Latest Tariffs Threaten the American Toy Economy – Help Us Push Back!

Steve Pasierb, president and CEO of The Toy Association, shares how the Association is aggressively fighting tariffs on Chinese imports and urges the toy industry to get involved.


Toy Association Public Comments Concerning Proposed Modification of Action Pursuant to Section 301

As submitted in previous comments, we continue to strongly oppose any tariffs levied on toys, games, toy components and other toy-related imports. In previous lists, tariffs on toy related products like art supplies, children’s furniture and toy components have already negatively impacted many U.S. toy companies. However, the proposed tariffs on toy imports from China will devastate the toy industry and assuredly lead to higher consumer prices.


Toy Association Comments on White House Intellectual Property Roundtable

On behalf of The Toy Association, thank you for the opportunity to participate in the White House Intellectual Property Roundtable and for your focus on the very important issue of combating the trafficking of counterfeit goods.


“Play All May” – Help Us Spread the Word about Play’s Vital Role in Child Development

Toy Association President and CEO Steve Pasierb shares successes achieved by The Genius of Play and why the toy industry should support its first-ever month-long celebration of play.


State, Federal, and Business Protection Advocacy: Not Everything is About China

Toy Association President & CEO Steve Pasierb discusses a number of ongoing Association advocacy efforts that tackle homegrown challenges, including intellectual property protection, marketing to children, data privacy, and chemical safety.


Toy Association Comments on the CCPA

The Toy Association, Inc., on behalf of its members, appreciates the Attorney General’s effort to solicit input from stakeholders on the California Consumer Privacy Act (CCPA) (Cal. Civ. Code §§ 1798.100– 1798.199) in advance of its rulemaking initiative.


The New Jr. Con Events: Powerful Exposure and Social Media Impact for Your Brands

Just before thousands of retail buyers descend on Toy Fair New York, we ask a related question, “What could be better consumer exposure for your toy brand and products than a high-energy convention where thousands of fans flock to see their favorite pop-culture brands and characters?”


Toy Association President Steve Pasierb Reflects on Disruption & Opportunity for the Toy Community

In his first President’s Letter of 2019, Steve Pasierb, president & chief executive of The Toy Association, reflects on a year of retail disruption, of the industry’s significant progress, and examines issues that could impact the toy community in 2019.


President's Letter: I Want YOU to Join the Tariff Army!

Steve Pasierb, The Toy Association’s president & CEO, urges members to get involved in the fight against tariffs.


President’s Letter: Vital Q4 2018 Toy Selling

Steve Pasierb, The Toy Association’s president & CEO, shares an optimistic outlook for the all-important fourth quarter despite threats facing the toy industry.


Toys“R”Us is Gone, Yet the Toy Industry Demonstrates its Resilience

Toy Association President & CEO Steve Pasierb reflects on the U.S. toy industry’s positive first half sales results and how the growth equals optimism in the near term.


An Urgent Priority: IP Protection and Counterfeit Toys

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s efforts to raise member concerns and explore solutions surrounding IP infringement and counterfeit toys, with the goal of ensuring that only safe, compliant toys are getting into the hands of children.


Protecting Your Business – A World of “Opportunities”

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s many international and domestic advocacy efforts on behalf of its members.