Now Available: Updated Resources to Help Grow Your Business in Brazil and China
March 12, 2019 | For toy companies looking to expand their business in Brazil and China, The Toy Association has sourced new global market research specific to these regions. The full reports for both countries are available free to members in the “Research & Data” section on The Toy Association’s website.
Topline findings from the research were presented in two sessions at Toy Fair New York in February. Philippe Guinaudeau, CEO of international consultancy Kidz Global, shared research findings about overall consumer behavior in Brazil and China. Anne McConnell, The Toy Association’s senior director of market research & data strategy, discussed market entry research focusing on demographics, business environment, and overall expansion opportunities for each country. Guinaudeau’s presentations as well as the full market entry reports for each country are available online in PDF form. These reports provide an update to information on Brazil and China first published by the Association in 2013.
For further market analysis, The Toy Association has published consumer behavior trends as identified by Kidz Global on the website by chapter, including sections specifically related to kids’ pocket money spending, brand trends, youth digital preferences, kids’ daily routines, and their reading behavior for each country. The Toy Association had previously published chapters related to kids’ holiday shopping trends, kids’ superhero favorites, and their preferences for collectibles in each region.
The Toy Association continues to grow its portfolio of in-depth global market research to help companies best position their product lines and brands globally. The Association’s global market research includes reports on Germany, France, India, and the U.S. – available free for members.
For more information about The Toy Association’s global research efforts, contact Anne McConnell, senior director of market research and data strategy.