2001 TOTY Winners

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People's Choice | Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game |
Infant/Preschool Toy
| Innovative Toy | Spring/Summer ToySpecialty Toy | Licensed Toy |
Specialty Retailer
| Mass Retailer | Marketing Campaign

PEOPLE'S CHOICE TOY OF THE YEAR

The best toy of the year.

WINNER: Bratz ™, MGA Entertainment

ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

WINNER: LEGO Harry Potter Hogwarts Castle, LEGO Systems, Inc.

Other Nominees:

  • Pixter by Fisher Price
  • Lincoln Logs by K’Nex
  • Harry Potter Professor Snapes Potions Class Edible Activity Sets by Mattel
  • Incredible Shrinky Dinks Maker by SpinMaster

BOY TOY OF THE YEAR

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Bionicle, LEGO Systems, Inc.

Other Nominees:

  • Beyblade, Hasbro Inc.
  • Bionicle Toa Nuva, LEGO Systems Inc
  • KG Racer automites, Kid Galaxy
  • Octoblast Track Set, Mattel Inc.

EDUCATIONAL TOY OF THE YEAR

The best toy that through play help children develop special skills and/or knowledge.

WINNER: My First LeapPad(TM), LeapFrog

Other Nominees:

  • ABC Talking Poster by Fisher Price
  • Kids Around the World by Fisher Price
  • Solar Car Book by Klutz
  • Turbo Twist Line by TurboTwist

GAME OF THE YEAR

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNERS: Cranium®, Cranium, Inc.

Other Nominees:

  • GameBoy Advance by Nintendo
  • Game Cube by Nintendo
  • Harry Potter Levitating Challenge by Mattel
  • X Box by Microsoft

GIRL TOY OF THE YEAR

The best toy developed specifically for girls of any age.

WINNER: e-kara, Hasbro, Inc.

Other Nominees:

  • Barbie & the Nutcracker by Mattel
  • Bratz by MGA Entertainment
  • Groovy Girls by Manhattan Toy
  • What's Her Face by Mattel

INFANT/PRESCHOOL TOY OF THE YEAR

The best toy developed for infant and/or preschool children.

WINNER: Rescue Heroes(TM), Fisher-Price®

Other Nominees:

  • Bob the Builder Electronic Talking Scoop by Hasbro
  • Jumbo Music Block by Neurosmith
  • Lamaze Octotunes by Learning Curve
  • Tickle Me Elmo Surprise by Fisher Price

INNOVATIVE TOY OF THE YEAR

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Bionicle, LEGO Systems, Inc.

Other Nominees:

  • E-kara by Hasbro
  • iQuest with Mindstation by LeapFrog
  • Pixter by Fisher Price
  • What's Her Face by Mattel

SPRING/SUMMER TOY OF THE YEAR

The best toy designed for outdoor play.

WINNER: Street Flyers Retractable In-Line Skates, Street Flyers, LLC

Other Nominees:

  • Razor Airgo by Razor USA
  • Saturian Gripper by Saturnian
  • Slip and Slide by Wham-O
  • The Storm Trendmasters by Manhattan Toy

SPECIALTY TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Spy Line, Wild Planet Toys

Other Nominees:

  • Bob the Builder by Brio
  • Groovy Girls by Manhattan Toy
  • Make Your Own Smackers Lip Balm by Faber Castell
  • Magz by Progressive Trading Co.

Licensed TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Bob The Builder Electronic Talking Scoop, Hasbro, Inc.

Other Nominees:

  • LEGO Systems by LEGO
  • Harry Potter by LEGO
  • Harry Potter Professor Snape’s Potions Class Edible Activity Sets by Mattel
  • Monsters Inc. Glowing Bedtime Sully by Hasbro
  • R/C Tony Hawk Skateboard by Mattel

Specialty Retailer of the Year

WINNER: FAO Schwarz

Other Nominees:

  • Creative Kidsstuff
  • Kazoo Toys
  • Learning Express
  • Playnix

Mass Retailer of the Year

WINNER: Target

Other Nominees:

  • Kbtoys.com/etoys
  • Toys'R'Us
  • TRU/Amazon.com
  • Wal-Mart

Best Marketing Campaign of the Year

WINNER: Toys'R'Us

Other Nominees:

  • Learn Something New Everyday by LeapFrog
  • Thomas and Friends Wooden Trailway Surprize by Learning Curve
  • Bionicle by LEGO
  • Barbie and the Nutcracker by Mattel