2002 TOTY Winners

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Toy of the Year |Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game |
Infant/Preschool Toy
| Innovative Toy | Outdoor ToySpecialty Toy |
Retailer / Under 25 Locations
| Retailer / 25+ Locations | Marketing Campaign

PEOPLE'S CHOICE TOY OF THE YEAR

The best toy of the year.

WINNER: Bratz ™ Stylin' Salon 'N' Spa ™, MGA Entertainment

ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

WINNER: The Screamin' Serpent Roller Coaster®, K'NEX Industries, Inc.

Other Nominees:

  • Easi-Art Maker, Curiosity Kits, Inc.
  • LEGO Harry Potter Chamber of Secrets, LEGO Systems, Inc.
  • Quesy Bake Cookerator, Hasbro, Inc.
  • Slime Chamber Playset, Mattel Inc.

BOY TOY OF THE YEAR

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Spider-man® Dual Action Web Blaster™, Toy Biz

Other Nominees:

  • Beyblade, Hasbro Inc.
  • Bionicle Toa Nuva, LEGO Systems Inc
  • KG Racer automites, Kid Galaxy
  • Octoblast Track Set, Mattel Inc.

EDUCATIONAL TOY OF THE YEAR

The best toy that through play help children develop special skills and/or knowledge.

WINNER: Quantum Pad™ Learning System, LeapFrog

Other Nominees:

  • Barbie B-Book, Oregon Scientific, Inc.
  • Kasey the Kinderbot, Fisher-Price Inc.
  • GeoSafari Talking Microscopr, Educational Insights
  • Star Theater 2, Uncle Milton

GAME OF THE YEAR

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNERS: Cranium® Cadoo®, Cranium, Inc.

Other Nominees:

  • Deluxe Siperman Pinball Machine, Funrise Toy Corporation
  • Power Rangers Battlezone, Toy Quest
  • Trivial Pursuit 20th Anniversary Edition Game, Hasbro, Inc.
  • Yu-Gi-Oh! Trading Card Game, Konamo Corpoation

GIRL TOY OF THE YEAR

The best toy developed specifically for girls of any age.

WINNER: Groovy Girls® T-Series, Manhattan Toy®

Other Nominees:

  • Barbie as Rapunzel, Mattel Inc.
  • Bratz Stylin’ Salon ‘N’ Spa
  • FurReal Friends, Tiger Electronics
  • MicroPets, TOMY

INFANT/PRESCHOOL TOY OF THE YEAR

The best toy developed for infant and/or preschool children.

WINNER: Chicken Dance Elmo™, Fisher-Price®

Other Nominees:

  • Lamaze Octotunes, Learning Curve International
  • Magic Talkin’ Grill, Playskool, a division of Hasbro, Inc.
  • Musini, Nuerosmith
  • Pretend & Learn Shopping Cart, LeapFrog

INNOVATIVE TOY OF THE YEAR

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Musini™, Neurosmith

Other Nominees:

  • Cindy Smart, Toy Quest
  • Ello, Mattel, Inc.
  • MicroPets, TOMY
  • TMX RC The Equilizer Radio Controlled Stunt Machine, JAKKS Pacific

OUTDOOR TOY OF THE YEAR

The best toy designed for outdoor play.

WINNER: CATCH-A-BUBBLE™ The Bubble You Can Catch, Spin Master Ltd.

Other Nominees:

  • Factor X, Hedstrom Corporation
  • Power Air Surfer Radio Control Airplane, Hasbro, Inc.
  • Power Wheels Kawasaki Super Shock Dirt Bike, Fisher-Price, Inc.
  • Razor Scream Machine, Razor

SPECIALTY TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Groovy Girls® T-Series, Manhattan Toy®

Other Nominees:

  • Airport Theme, Playmobil USA, Inc.
  • Geomag, Plastwood Corporation
  • KG Racer Automites, Kid Galaxy
  • LEGO Explore: The Complete Discovery System, LEGO Systems

Retailer of the Year / Under 25 Locations

WINNER: FAO Schwarz

Other Nominees:

  • Ambassador Toys
  • Creative Kidstuff
  • Geppettos
  • Kazoo Toys

Retailer of the Year / 25+ Locations

WINNER: Toys 'R' Us

Other Nominees:

  • KB Toys
  • Target
  • ToysRUs.com
  • Wal-Mart

Marketing Campaign of the Year

WINNER: Barbie ™ as Rapunzel - Mattel, Inc.
Madame Alexander® and McDonald's® Happy Meal® - Alexander Doll Company

Other Nominees:

  • Disney Princesses, Disney
  • MechWarrior Dark Age, WizKids LLC
  • Trivial Pursuit 20th Anniversary Edition Game, Hasbro, Inc.