2008 TOTY WInners

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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Electronic Entertainment Toy | Girl Toy | Game | Infant/Preschool Toy | Innovative Toy | Outdoor ToyProperty | Specialty Toy

TOY OF THE YEAR

Air Hogs Havoc Heli Laser Battle – Spin Master, LtdThe best toy of the year.

WINNER: Air Hogs Havoc Heli Laser Battle – Spin Master, Ltd


ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

LEGO CityWINNER: LEGO City – LEGO Systems, Inc.

Other Nominees:

  • Color A Messenger Bag – ALEX
  • Digital Arts & Crafts Studio – Fisher-Price
  • Fashion Design Studio – Creativity for Kids/Faber-Castell
  • Rose Art Smart Easel – MEGA Brands Inc.

BOY TOY OF THE YEAR

Transformers Movie Deluxe Figures – Hasbro, Inc.The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Transformers Movie Deluxe Figures – Hasbro, Inc.

Other Nominees:

  • Air Hogs Havoc Heli Laser Battle™ – Spin Master Ltd.
  • Cars Mega Mack Playtown – Mattel, Inc.
  • Nerf N-Strike Disk Shot – Hasbro, Inc.
  • Pokemon Action Figures – JAKKS Pacific

EDUCATIONAL TOY OF THE YEAR

Smart Cycle™ Physical Learning – Fisher-PriceThe best toy that through play help children develop special skills and/or knowledge.

WINNER: Smart Cycle™ Physical Learning – Fisher-Price

Other Nominees:

  • Bananagrams – Bananagrams LLC
  • ClickStart™ My First Computer – LeapFrog Enterprises
  • EyeClops Bionic Eye – JAKKS Pacific
  • I Can Play Guitar™ – Fisher-Price

ELECTRONIC ENTERTAINMENT TOY OF THE YEAR

Power Tour Electric Guitar – Tiger ElectronicsFor toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: Power Tour Electric Guitar – Tiger Electronics

Other Nominees:

  • American Idol Talent Challenge – KID Design, Inc.
  • Easy Link™ Internet Launch Pad – Fisher-Price
  • Rescue Pets Myepets.com – MGA Entertainment
  • U.B. Funkeys – Mattel, Inc.

GAME OF THE YEAR

Rubik's RevolutionIncluding children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Rubik’s Revolution – Techno Source

Other Nominees:

  • Cranium WOW – Cranium, Inc.
  • Flippin’ Frogs – Mattel, Inc.
  • Hyper Dash – Wild Planet Entertainment, Inc.
  • The Cat in the Hat, I Can Do That! – I Can Do That! Games

GIRL TOY OF THE YEAR

Littlest Pet ShopThe best toy developed specifically for girls of any age.

WINNERS: Littlest Pet Shop: Display & Play Round & Round Pet Town Playset – Hasbro, Inc. and Troop Groovy Girls – Manhattan Toy

Other Nominees:

  • Barbie Girls™ – Mattel, Inc.
  • Hannah Montana Singing Dolls – Play Along®, a division of JAKKS Pacific
  • High School Musical 2 Two-Pack Gabriella & Troy Dolls – Mattel, Inc.

INFANT/PRESCHOOL TOY OF THE YEAR

Moon Sand Adventure IslandThe best toy developed for infant and/or preschool children.

WINNER: Moon Sand Adventure Island – Spin Master Ltd.

Other Nominees:

  • Brightlings™ Exploration Station – LeapFrog Enterprises
  • Cook n’ Learn Interactive Kitchen Set – Little Tikes
  • iPlay Lift Off Rocket – International Playthings, Inc.
  • "T.M.X."™ Friends – Fisher-Price

INNOVATIVE TOY OF THE YEAR

Smart Cycle Physical LearningThe best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Smart Cycle™ Physical Learning – Fisher-Price

Other Nominees:

  • Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd.
  • DynaCar – SeeToys
  • EyeClops Bionic Eye – JAKKS Pacific
  • FLY Fusion™ Pentop Computer – LeapFrog Enterprises

OUTDOOR TOY OF THE YEAR

ImageThe best toy designed for outdoor play.

WINNER: RipStik® Caster Board – RipStik USA

Other Nominees:

  • ESPN® Better Batter Baseball – Fisher-Price
  • Sidewalk Paint Sprayer – Crayola
  • Super Splash Water Park – Little Tikes
  • Ultimate Family Wagon – Radio Flyer

PROPERTY OF THE YEAR

ImageThe licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Hannah Montana – Disney Consumer Products

Other Nominees:

  • High School Musical – Disney Consumer Products
  • Pokemon – JAKKS Pacific
  • Star Wars – Lucas Film
  • Transformers – Hasbro, Inc.

SPECIALTY TOY OF THE YEAR

ImageThe best toy primarily distributed through specialty retailers.

WINNER: Snap Circuits – Elenco

Other Nominees:

  • Bananagrams – Bananagrams, LLC
  • Fashion Design Studio – Creativity for Kids/Faber-Castell
  • Karito Kids World Collection – KidsGive, LLC.
  • Rok Jr. – Rokenbok Toy Co.