2011 TOTY Winners

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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game | Infant/Toddler Toy | Innovative Toy | Outdoor Toy | Preschool ToyProperty | Specialty Toy

TOY OF THE YEAR

The
Sing-a-ma-jigs!™
– Mattel, Inc.The best toy of the year.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.


ACTIVITY TOY OF THE YEAR

Crayola
Color Wonder
Sound Studio™ – Crayola,
LLCThe best toy that inspires creative play through various forms of activity.

WINNER: Crayola Color Wonder Sound Studio™ – Crayola, LLC

Other Nominees:

  • Harumika by Bandai America
  • Musicolor by Delta Creative
  • TRIO by Fisher-Price
  • Girl Gourmet Sweets Candy Jewel by JAKKS Pacific
  • Chixos Design a Luxury Loft by Spin Master

BOY TOY OF THE YEAR

NERF N-Strike
Stampede
ECS Blaster – Hasbro, Inc.The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: NERF N-Strike Stampede ECS Blaster – Hasbro, Inc.

Other Nominees:

  • Air Hogs® Hawk Eye™ by Spin Master Ltd.
  • Hot Wheels® RC Stealth Rides™ by Mattel, Inc.
  • Real Construction™ Deluxe Workshop by JAKKS Pacific, Inc.
  • Spy Net™ Video Watch by JAKKS Pacific, Inc.
  • Toy Story 3 Blast Off Buzz Lightyear by Thinkway Toys
  • TRON: Legacy Zero Gravity Light Cycle by Disney and Spin Master

EDUCATIONAL TOY OF THE YEAR

Leapster
Explorer™
Learning Experience The best toy that through play help children develop special skills and/or knowledge.

WINNER: Leapster Explorer – LeapFrog

Other Nominees:

  • Alphie by Playskool 
  • Furnished School Building by Playmobil® USA 
  • iXL™ Learning System by Fisher-Price®, Inc.
  • Math Dice® Jr. Kid’s First Mental Math Game by ThinkFun Inc. 
  • MobiGo™ by VTech Electronics North America
  • V.Reader™ by VTech Electronics North America

GIRL TOY OF THE YEAR

Squinkies™ Cupcake
Surprize!
Bake Shop
– Blip®
ToysThe best toy developed specifically for girls of any age.

WINNER: Squinkies™ Cupcake Surprize! Bake Shop – Blip® Toys

Other Nominees:

  • Barbie® Video Girl by Mattel
  • Furreal Friends GOGO, My Walkin' Pup by Hasbro, Inc.
  • Justin Bieber Music Video Collection Singing Figures by The Bridge Direct, Inc.
  • Monster High™ Doll Assortment by Mattel, Inc.
  • Princess & Me 18” Dolls by JAKKS Pacific, Inc.
  • Zoobles™ Single Pack by Spin Master Ltd.

GAME OF THE YEAR

Scrabble Flash – Hasbro, Inc.Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Scrabble Flash – Hasbro, Inc.

Other Nominees:

  • 5 Second Rule® by Patch Products
  • LEGO® Games Creationary by LEGO Systems, Inc.
  • LEGO® Games Minotaurus by LEGO Systems, Inc. 
  • LOOPZ™ by Radica
  • Rory's Story Cubes® by Gamewright/Ceaco
  • SPOT IT! by Blue Orange Games

INFANT/TODDLER TOY OF THE YEAR

My
Own Leaptop – LeapFrogThe best toy developed for infant and/or preschool children.

WINNER: My Own Leaptop – LeapFrog

Other Nominees:

  • Explore N' Grow Musical Gear Center by Playskool
  • Laugh & Learn™ Learn & Move Music Station™ by Fisher-Price, Inc.
  • LEGO® DUPLO® Play with Numbers by LEGO Systems, Inc.
  • Lil’ Zoomers™ Spinnin’ Sounds Speedway™ by Fisher-Price, Inc.
  • Mega Bloks® Pull Along Musical Pirate Ship by MEGA Brands
  • My First Disney Princess Baby dolls by Tollytots®, a division of JAKKS Pacific, Inc.

INNOVATIVE TOY OF THE YEAR

The
Sing-a-ma-jigs!™
– Mattel, Inc.The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

  • iXL™ Learning System by Fisher-Price®, Inc. 
  • LEGO® Games Minotaurus by LEGO Systems, Inc. 
  • Paper Jamz™ by WowWee
  • Scrabble Flash by Parker Bros.
  • Spy Net™ Video Watch by JAKKS Pacific, Inc.
  • V.Reader™ by VTech Electronics North America

OUTDOOR TOY OF THE YEAR

NERF Super
Soaker Shot Blast
– Hasbro, Inc.The best toy designed for outdoor play.

WINNER: NERF Super Soaker Shot Blast – Hasbro, Inc.

Other Nominees:

  • Flickin’ Chicken™ by The Haywire Group, Inc. 
  • Makin’ Mudpies™ by Little Tikes
  • Razor® Siege™ Caster Scooter by Razor USA, LLC
  • Sky Ball® and Bat by Maui Toys®
  • Whiplash™ by Street Surfing
  • YBIKE by National Sporting Goods

PRESCHOOL TOY OF THE YEAR

The
Sing-a-ma-jigs!™
– Mattel, Inc.The best toy developed for infant and/or preschool children.

WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.

Other Nominees:

  • Dance Star Mickey by Fisher-Price®, Inc.
  • iXL™ Learning System by Fisher-Price®, Inc.
  • My Take Along Puppet Theater by Playmobil® USA
  • Tonka Chuck & Friends Chuck's Stunt Park by Hasbro, Inc.
  • V.Reader™ by VTech Electronics North America

PROPERTY OF THE YEAR

Toy Story 3 – Disney Consumer
ProductsThe licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Toy Story 3 – Disney Consumer Products

Other Nominees:

  • Ben 10 Ultimate Alien by Cartoon Network Enterprises
  • Chuggington™ by Ludorum
  • Dinosaur Train by The Jim Henson Company
  • Monster High™ by Mattel
  • Thomas and Friends™ by Hit Entertainment

SPECIALTY TOY OF THE YEAR

HEXBUG®
Nano Habitat Set – Innovation First
Labs, Inc.The best toy primarily distributed through specialty retailers.

WINNER: HEXBUG® Nano Habitat Set – Innovation First Labs, Inc.

Other Nominees:

  • Furnished School Building by Playmobil® USA  
  • My Take Along Puppet Theater by Playmobil® USA
  • Shrinky Dinks® Deluxe by Creativity for Kids/Faber-Castell USA
  • Solitaire Chess™ by ThinkFun
  • Uppy™ Classic Uglydoll® by Pretty Ugly™ LLC/Uglydoll®