2003 TOTY Winners

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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game | Infant/Preschool Toy |
Innovative Toy
| Outdoor ToyProperty | Specialty Toy | Vehicle |
Retailer / Under 25 Locations
| Retailer / 25+ Locations | Marketing Campaign

TOY OF THE YEAR

The best toy of the year.

WINNER: Hokey Pokey Elmo, Fisher-Price®

ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

WINNER: CLIKITS™, LEGO Systems Inc.

Other Nominees:

  • Dragons Man O’ War, Mega Bloks Inc.
  • Easy-Bale Real Meal, Hasbro, Inc.
  • Ello Creation System, Mattel, Inc.
  • Mighty Beanz, SpinMaster Ltd.

BOY TOY OF THE YEAR

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Electronic Hulk Hands, Toy Biz Worldwide

Other Nominees:

  • Bayblade Remote Control Top and Launcher, Hasbro Inc.
  • Justice League Basic Figures, Mattel, Inc.
  • Power Rangers Ninja Storm, Bandai America Incorporated
  • Teenage Mutant Ninja Turtles Action Figures, Playmates Toys Inc.

EDUCATIONAL TOY OF THE YEAR

The best toy that through play help children develop special skills and/or knowledge.

WINNER: LEAPSTER™ MULTIMEDIA LEARNING SYSTEM, LeapFrog Enterprises, Inc.

Other Nominees:

  • 3-D Space Projector, Uncle Milton Industries, Inc.
  • Barbie B-Creative Education Center, Oregon Scientific, Inc.
  • Learn Through Music System, Fisher-Price
  • Teaching Cash Register, Learning Resources

GAME OF THE YEAR

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNERS: Cranium® Hullabaloo™, Cranium, Inc.

Other Nominees:

  • Bulls Eye Ball, Tiger Games
  • Namco TV Games, JAKKS Pacific
  • Scene It?, Mattel, Inc. / Screenlife LLC
  • Twister Movies, Hasbro Games

GIRL TOY OF THE YEAR

The best toy developed specifically for girls of any age.

WINNER: Bratz Formal Funk Runway Disco, MGA Entertainment

Other Nominees:

  • My Little Pony Celebration Castle, Hasbro, Inc.
  • Fashion Polly! Groovy Getaway Jet, Mattel, Inc.
  • Furreal Friends Go Go My Walking Pup, Tiger Electronics
  • Strawberry Shortcake Berry Happy Home, Bandai America Incorporated

INFANT/PRESCHOOL TOY OF THE YEAR

The best toy developed for infant and/or preschool children.

WINNER: Hokey Pokey Elmo, Fisher-Price® and
Little Touch™ LeapPad® Learning System, LeapFrog Enterprises, Inc.

Other Nominees:

  • Care Bears Bedtime Bear Lullaby Friend, Play Along
  • Speedsters Maximum Thrills Raceway, Playskool
  • The Wiggles Musical Guitar, Spin Master Ltd.

INNOVATIVE TOY OF THE YEAR

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: LEAPSTER™ MULTIMEDIA LEARNING SYSTEM, LeapFrog Enterprises, Inc.

Other Nominees:

  • HandBand – The Band in Your Hands, K-Group Industries, LLC
  • Vectron Ultralite, Science Tech
  • Video Now, Tiger Electronics
  • Waterball, Wild Planet Toys

OUTDOOR TOY OF THE YEAR

The best toy designed for outdoor play.

WINNER: Bounce ‘Round™, Spin Master Ltd.

Other Nominees:

  • Electric Micro Scream Mini-bike, Huffy Bicycle Co.
  • Rainbow Reef Fish, Swimways Corporation
  • Razor XL8R8 Electric Scooter, Razor USA
  • Wave Hoop, Maui Toys

PROPERTY OF THE YEAR

The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Bratz, MGA Entertainment

Other Nominees:

  • Care Bears, American Greetings
  • Dora the Explorer, Nickelodeon
  • My Little Pony, Hasbro Inc.
  • The Wiggles, The Wiggles Touring Pty Limited

SPECIALTY TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: It's My Life Scrapbook Kit, Creativity for Kids

Other Nominees:

  • Old Century Baseball, Front Porch Classics
  • Supermag, Plastood
  • Teaching Cash Register, Learning Resources
  • Viking Longboat, Playmobil

VEHICLE OF THE YEAR

WINNER: Regenerator™ R/C, Spin Master Ltd.

Other Nominees:

  • Hot Wheels T-Wrecks Playset, Mattel
  • Hummer H2 Speed City, Playmates Toys Inc.
  • The Fast and the Furious Power Raceway, RC2 Corporation
  • RC Hummer H2, New Bright Industries

Retailer of the Year / Under 25 Locations

WINNER: Kazoo and Company

Other Nominees:

  • Be Beep – A Toy Shop
  • FAO Schwarz
  • The Toy Store, Inc.
  • The Toy Shop of Concord

Retailer of the Year / 25+ Locations

WINNER: Target

Other Nominees:

  • Ebay
  • KB Toys
  • Toys R Us
  • Wal-Mart

Marketing Campaign of the Year

WINNER: Monopoly, Hasbro Games

Other Nominees:

  • Air Hogs 2003, SpinMaster Ltd
  • Clickits, LEGO Systems Inc.
  • Power Touch Learning System, Fisher-Price
  • Lionel and Mervyns 2003 Holiday Licensing Partnership, Lionel LLC