2005 TOTY Winners

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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Electronic Entertainment Toy | Girl Toy | Game | Infant/Preschool Toy | Most Innovative Toy | Outdoor ToyProperty | Specialty Toy

TOY OF THE YEAR

The best toy of the year.

WINNER: V. Smile™ TV Learning System – VTech Electronics North America

ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

WINNER: Aquadoodle™ – Spin Master Ltd.

Other Nominees:

  • Hershey S’Mores Maker – Spin Master Ltd.
  • K’NEX Big Air Ball Tower  - K’NEX Industries
  • Magnetix – RoseArt
  • Pirate Ship – Playmobil

BOY TOY OF THE YEAR

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: LEGO Knights’ Kingdom™ – LEGO Systems, Inc.

Other Nominees:

  • Lazer Tag Team Ops – Hasbro
  • Darth Vader Voice Changer – Hasbro
  • Tyco Radio Controlled Terrain Twister – Mattel, Inc.
  • Yu-Gi-Oh! Duel Disk Launcher – Mattel, Inc.

EDUCATIONAL TOY OF THE YEAR

The best toy that through play help children develop special skills and/or knowledge.

WINNER: V. Smile™ TV Learning System – VTech Electronics North America

Other Nominees:

  • InteracTV – Fisher-Price
  • Alphabet Pal Caterpillar – LeapFrog Enterprises, Inc.
  • MGears – Learning Resources
  • PowerTouch Baby – Fisher-Price

ELECTRONIC ENTERTAINMENT TOY OF THE YEAR

For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: VideoNow Color™ – Hasbro

Other Nominees:

  • Mission: Paintball Game -Hasbro
  • Play TV EA Madden Football – Radica Games Ltd.
  • Plug It In and Play TV Games – JAKKS Pacific, Inc.
  • VideoNow Jr. – Hasbro/Tiger

GAME OF THE YEAR

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNERS: Scene It? ™- Screen Life, LLC

Other Nominees:

  • 20Q – Radica Games Ltd.
  • ESPN GameStation – Fisher-Price
  • Texas Hold’em Poker Set – Cardinal Industries, Inc.
  • Trivial Pursuit 1990’s – Hasbro

GIRL TOY OF THE YEAR

The best toy developed specifically for girls of any age.

WINNER: Bella Dancerella™ Home Ballet Studio – Spin Master Ltd.

Other Nominees:

  • Cabbage Patch Kids – Play Along Toys division of JAKKS Pacific, Inc.
  • Dora’s Talking House – Fisher-Price
  • FurReal Friends Luv Cubs – Hasbro
  • Magic Hair Fairytale Dora – Fisher-Price

INFANT/PRESCHOOL TOY OF THE YEAR

The best toy developed for infant and/or preschool children.

WINNER: Fridge Phonics™ Magnetic Set- LeapFrog Enterprises, and
Peek-a-Blocks™ IncrediBlocks™ – Fisher-Price, and
Care Bears Bedtime Bear Lullaby Friend – Play Along

Other Nominees:

  • Laugh & Learn Learning Home – Fisher-Price
  • LEGO Quatro -  LEGO Systems, Inc.
  • Noah’s Ark – Playmobil

MOST INNOVATIVE TOY OF THE YEAR

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Robosapien™ – Wow Wee Ltd

Other Nominees:

  • 20Q – Radica Games Ltd.
  • InteracTV – Fisher-Price
  • V.Smile TV Learning System – VTech Electronics Ltd. North America
  • XTS Expandable Train System – Basic Fun, Inc.

OUTDOOR TOY OF THE YEAR

The best toy designed for outdoor play.

WINNER: Schwinn® Sting-Ray Bike® – Pacific Cycle

Other Nominees:

  • Fold 2 Go Trike – Radio Flyer
  • Honda Minimoto Sport Racer – Toy Quest
  • HoverDisc – Overbreak LLC
  • Little Tikes Hummer H-2 – Little Tikes

PROPERTY OF THE YEAR

The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Dora the Explorer™– Nick Jr. Division of Viacom International

Other Nominees:

  • Disney Princess – The Walt Disney Company
  • Spider-Man – Marvel Entertainment
  • Cabbage Patch Kids – Original Appalachian Artworks
  • Yu-Gi-Oh! – 4Kids Entertainment

SPECIALTY TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Geomag® – Geomag USA

Other Nominees:

  • Animal Figures – Schleich
  • Blokus – Educational Insights, Inc.
  • Old Century Baseball – Front Porch Classics
  • Papo Knights – Hotaling Imports