2001 TOTY Winners

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PEOPLE'S CHOICE TOY OF THE YEAR

The best toy of the year.

WINNER: Bratz ™, MGA Entertainment

ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

WINNER: LEGO Harry Potter Hogwarts Castle, LEGO Systems, Inc.

Other Nominees:

Pixter by Fisher Price
Lincoln Logs by K’Nex
Harry Potter Professor Snapes Potions Class Edible Activity Sets by Mattel
Incredible Shrinky Dinks Maker by SpinMaster

BOY TOY OF THE YEAR

The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Bionicle, LEGO Systems, Inc.

Other Nominees:

Beyblade, Hasbro Inc.
Bionicle Toa Nuva, LEGO Systems Inc
KG Racer automites, Kid Galaxy
Octoblast Track Set, Mattel Inc.

EDUCATIONAL TOY OF THE YEAR

The best toy that through play help children develop special skills and/or knowledge.

WINNER: My First LeapPad(TM), LeapFrog

Other Nominees:

ABC Talking Poster by Fisher Price
Kids Around the World by Fisher Price
Solar Car Book by Klutz
Turbo Twist Line by TurboTwist

GAME OF THE YEAR

Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNERS: Cranium®, Cranium, Inc.

Other Nominees:

GameBoy Advance by Nintendo
Game Cube by Nintendo
Harry Potter Levitating Challenge by Mattel
X Box by Microsoft

GIRL TOY OF THE YEAR

The best toy developed specifically for girls of any age.

WINNER: e-kara, Hasbro, Inc.

Other Nominees:

Barbie & the Nutcracker by Mattel
Bratz by MGA Entertainment
Groovy Girls by Manhattan Toy
What's Her Face by Mattel

INFANT/PRESCHOOL TOY OF THE YEAR

The best toy developed for infant and/or preschool children.

WINNER: Rescue Heroes(TM), Fisher-Price®

Other Nominees:

Bob the Builder Electronic Talking Scoop by Hasbro
Jumbo Music Block by Neurosmith
Lamaze Octotunes by Learning Curve
Tickle Me Elmo Surprise by Fisher Price

INNOVATIVE TOY OF THE YEAR

The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Bionicle, LEGO Systems, Inc.

Other Nominees:

E-kara by Hasbro
iQuest with Mindstation by LeapFrog
Pixter by Fisher Price
What's Her Face by Mattel

SPRING/SUMMER TOY OF THE YEAR

The best toy designed for outdoor play.

WINNER: Street Flyers Retractable In-Line Skates, Street Flyers, LLC

Other Nominees:

Razor Airgo by Razor USA
Saturian Gripper by Saturnian
Slip and Slide by Wham-O
The Storm Trendmasters by Manhattan Toy

SPECIALTY TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Spy Line, Wild Planet Toys

Other Nominees:

Bob the Builder by Brio
Groovy Girls by Manhattan Toy
Make Your Own Smackers Lip Balm by Faber Castell
Magz by Progressive Trading Co.

Licensed TOY OF THE YEAR

The best toy primarily distributed through specialty retailers.

WINNERS: Bob The Builder Electronic Talking Scoop, Hasbro, Inc.

Other Nominees:

LEGO Systems by LEGO
Harry Potter by LEGO
Harry Potter Professor Snape’s Potions Class Edible Activity Sets by Mattel
Monsters Inc. Glowing Bedtime Sully by Hasbro
R/C Tony Hawk Skateboard by Mattel

Specialty Retailer of the Year

WINNER: FAO Schwarz

Other Nominees:

Creative Kidsstuff
Kazoo Toys
Learning Express
Playnix

Mass Retailer of the Year

WINNER: Target

Other Nominees:

Kbtoys.com/etoys
Toys'R'Us
TRU/Amazon.com
Wal-Mart

Best Marketing Campaign of the Year

WINNER: Toys'R'Us

Other Nominees:

Learn Something New Everyday by LeapFrog
Thomas and Friends Wooden Trailway Surprize by Learning Curve
Bionicle by LEGO
Barbie and the Nutcracker by Mattel