Webinars

 

Free for members, our informative webinars tackle a range of key topics such as toy safety, timely trade issues, toy shopping trends, entering new markets, and much more.

On-Demand
Members Only

Webinar recordings are available free of charge to Toy Association members. Non-members interested in purchasing webinar recordings may contact webinars@toyassociation.org.

Click the topic headings below to see the list of available recorded webinars.

Reaching Gen Alpha: Effective Mobile Gaming Strategies for Toy Advertisers
Date Presented: 6/12/2025 

The 2025 American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives
Date Presented: 3/27/2025 

2025 Toy Trends Briefing
Date Presented: 3/1/2025 

Trends in Retailing and Holiday 2024 Update
Date Presented: 12/12/2024 

Opportunities in India-US Toy Trade
Date Presented: 11/21/2024 

Toys & Games in the Age of Screens: The Insights Family Presents Finding the Balance for Touchscreen Natives
Date Presented: 11/14/2024 

Licensing Explained - The ABCs of Brand Licensing
Date Presented: 6/27/2024 

Kids Today: Data-Driven Insights Into the Media Research That Matters
Date Presented: 5/16/2024 

Toy Buyer Purchase Behavior from Circana
Date Presented: 5/2/2024 

What’s Next for Retail from Circana
Date Presented: 4/4/2024 

The 2024 American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives
Date Presented: 3/21/2024 

Kids' Media Consumption: US Gen Alpha and How They Spend Their Screen Time
Date Presented: 3/14/2024 

Harnessing the Growing Trend of Collectibles: From Toys to Trading Cards and NFTs
Date Presented: 9/14/2023 

How to Tell a Coherent Brand Story When the Customer Controls The Journey
Date Presented: 7/20/2023 

The Growth of Direct-to-Consumer Brands and Strategies Part 2: Developing an Effective DTC Strategy
Date Presented: 5/25/2023 

The Growth of Direct-to-Consumer Brands and Strategies Part 1: Embracing the Shift to DTC Brands
Date Presented: 5/18/2023 

For more information on federal and state safety regulations, please refer to The Toy Association's Safety Education Program. This program is fully accessible online in structured modules.