Safety – it’s our top priority.

Whether we are educating parents on how to make safe and appropriate toy choices for their children, informing legislators about our members’ commitment to product safety, or debunking toy safety myths perpetuated by NGOs, The Toy Association and its members are dedicated to safety every day of the year. In fact, toys are consistently ranked among the safest consumer product categories found in the home.

To learn about The Toy Association’s public education efforts, visit, a consumer-focused website that keeps parents and caregivers informed of every aspect of toy and play safety – from selecting age-appropriate toys to the importance of adult-supervised play.

To learn about the tough federal standards that are in place to ensure that every toy or game sold in the U.S. is safe for children, click here.

For more information about toy safety and safe play, contact Joan Lawrence, The Toy Association’s “Toy Safety Mom” and senior vice president of standards and regulatory affairs.

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

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