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White papers

The Toy Association provides its members with exclusive and informative White Papers written by the Association’s staff and third-party experts.

• **Updated (Spring 2025)**: What’s in a Name? Trademarks and the Toy and Game Industry (Member's Only - PDF)
• Launching Your Wholesale Toy Brand (PDF)
• PARK Precise Advertiser Report - Kids Aged 2-12 (PDF)
• Toy Sourcing: The Next 10 Years, Changes, Challenges & Opportunity! (PDF)
• STEM/STEAM: Best Practices for Developing & Marketing STEM/STEAM Toys that Truly Prepare Kids for Careers in Science, Technology, Engineering, and Math (PDF)
• From Clicks to Bricks: Amazon’s Journey into the Physical World (Member's Only - PDF)
• The Real Threat of Fake Toys: The Increase of Knockoff and Counterfeit Toys Sold Online & How to Fight Back (PDF)
• How Play Fosters Creativity and Innovative Thinking in Children: A Special Report by The Genius of Play (PDF)
• Decoding STEM/STEAM: The Toy Association STEM/STEAM Strategic Leadership Committee Report (PDF)
• Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators: A Special Report by The Genius of Play (PDF)

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