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The Toy Association™ Joins Global Toy Industry to Celebrate International Day of Play
June 11, 2025
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In celebration of the second annual International Day of Play today, The Toy Association™ and its philanthropic arm, The Toy Foundation™, are joining global partners to reinforce the value of play in the lives of children everywhere.
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Toy Foundation Collects $3 Million in Toys for Children in Need to Mark International Day of Play
June 11, 2025
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The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.
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Toy Industry Converges in Washington, DC This Week to Shine a Spotlight on Play
June 10, 2025
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The Toy Association™ and its members are bringing the power of play to the halls of Congress this week, starting off with the First Annual Day of Play on Capitol Hill, taking place today (June 10) from 12 to 2 p.m. at the Rayburn House Office Building in Washington, DC.
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Toy Fair® 2026: Renew Exhibit Space by June 22 & Other Key Dates
June 9, 2025
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Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.
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New Educational Series Offers Step-by-Step Guidance for Selling & Scaling on Amazon
June 6, 2025
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The Toy Association™ has launched an on-demand fireside chat series with Amazon, a member-exclusive resource designed to help small and emerging businesses confidently enter and grow in the world’s largest online marketplace.
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Nominations Now Open for 2025 Toy & Game Innovation Excellence Awards
June 5, 2025
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Nominations are now open for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by the People of Play™.
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Unlock Gen Alpha’s Attention: Learn the Latest Digital Ad Strategies at June 12 Webinar
June 4, 2025
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Are your digital marketing strategies connecting with today’s youngest and most digitally native generation? Toy industry professionals can get the insights they need at “Reaching Gen Alpha: Effective Mobile Gaming Strategies for Toy Advertisers,” an upcoming Toy Association™ webinar taking place Thursday, June 12 at 2 p.m. (Eastern).
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Circana: Toy Sales Grew 6 Percent from January to April 2025
June 3, 2025
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U.S. toy retail sales from January to April 2025 grew 6 percent and units sold increased 3 percent, compared to the same four-month period in 2024. Toys was the fastest growing industry in early 2025 across all industries that Circana tracks, attributed to growth associated with new Pokémon releases and collectible sports trading cards.
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Behind the Scenes of Toy Fair® University Speaker Selection
June 2, 2025
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With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.
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CHUCK E. CHEESE PARTNERS WITH THE TOY FOUNDATION™ TO CELEBRATE INTERNATIONAL DAY OF PLAY
June 2, 2025
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Chuck E. Cheese, the world’s leading family entertainment fun center, is celebrating the power of play by partnering with The Toy FoundationTM, which delivers play to millions of children when they need it most, for International Day of Play on June 11 with free active play all day and fundraisers.
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U.S. Appeals Court Decision Keeps Trump Administration Tariffs in Effect
June 2, 2025
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As previously shared in an email update to the full Toy Association membership, the U.S. Court of Appeals for the Federal Circuit has granted a stay on the U.S. Court of International Trade’s May 28 ruling that President Trump’s tariffs, imposed under the International Emergency Economic Powers Act (IEEPA), are unlawful. This stay places a temporary pause on the enforcement of the permanent injunction, allowing U.S. Customs to resume collecting IEEPA tariffs.
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U.S. Department of Health and Human Services Budget Confirms Plans to Absorb CPSC
June 2, 2025
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Rumors of a potential reorganization of the Consumer Product Safety Commission (CPSC) have recently been confirmed in a 2026 fiscal year budget proposal from the U.S. Department of Health and Human Services.
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Price Reduced for Temporary Showroom Space at The Toy Building this Fall
May 30, 2025
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In a move to support the toy industry, The Toy Association™ has set a flat rate of $29 per square foot for all temporary showroom space at The Toy Building in El Segundo this fall.
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Don’t Miss the Canadian Toy Association’s Annual General Meeting June 18
May 29, 2025
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All toy industry professionals are invited to the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).
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Get Policy Updates & Industry Insights from The Toy Association™ at Astra's Marketplace & Academy
May 27, 2025
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Planning your schedule for Astra’s Marketplace & Academy? Be sure to join The Toy Association™ on Sunday, June 1 for two informative sessions for the specialty toy community.
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