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Donate to The Toy Foundation™ to Give the Gift of Play to Children in Need this Holiday Season
September 30, 2025
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As the holiday season approaches, TTF is calling on toy companies to donate product to the Toy Chest and create a magical season for as many children as possible.
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People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities
September 30, 2025
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The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.
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Join the 2025 Young Inventor Challenge® as a Judge
September 29, 2025
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The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.
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Top 5 Reasons to Exhibit at Toy Fair® 2026
September 29, 2025
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Exhibiting at the upcoming Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.
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The Toy Association™ Honored with 2025 ASI ‘Great Things Award’ for Digital Transformation
September 26, 2025
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Advanced Solutions International (ASI), a global provider of software and services for associations and non-profits, recognized The Toy Association™ with a 2025 Great Thing Award for the Association’s dedication to advancing innovation and delivering value to members.
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Webinar Reminder: How to Get Involved in America’s Biggest Birthday Bash (Oct. 1)
September 26, 2025
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Toy industry professionals are reminded to sign up for “America250: Play, Patriotism, and Possibility — How Toymakers Can Celebrate the Semiquincentennial,” an upcoming Toy Association webinar taking place Wednesday, October 1 at 2 p.m. (Eastern).
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Canadian Toy Association Names 2025 Hall of Fame Inductees
September 24, 2025
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The Canadian Toy Association (CTA) will induct Steve Totzke, president and chief commercial officer of Mattel Inc., and Chris Beardall, former president of toys & chief commercial officer of Spin Master, into the CTA Hall of Fame on November 19, 2025.
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People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators
September 24, 2025
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People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.
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How The Toy Foundation’s Play Fund is Providing Play-Focused Upgrades at Children’s Hospitals
September 23, 2025
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This year, The Toy Foundation™ Play Fund distributed $405,000 to 23 children’s hospitals to support a variety of play-focused projects that will benefit more than 245,000 children in need.
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Registration is Open for POP Week 2025
September 22, 2025
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Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.
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The Toy Association™ Announces Strategic New Hires
September 22, 2025
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The Toy Association™ Inc., the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, announced today that Jeff Snyderman will be joining as Chief Financial Officer and Maria Sierra will join as Vice President, Government Affairs.
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Toy Association Advocates for Harmonized Regulatory Framework to Address Inconsistent State Laws
September 22, 2025
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The Toy Association™ submitted comments on September 15 in response to the U.S. Department of Justice’s Request for Information (RFI) on “State Laws Having Significant Adverse Effects on the National Economy or Significant Adverse Effects on Interstate Commerce.” The Association’s submission highlights how a patchwork of state regulations, particularly around packaging, chemical reporting, and outdated product restrictions, creates unnecessary burdens for toy companies while doing little to improve consumer safety.
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Webinar Reminder: Reaching Families Through Streaming TV (Sept. 23)
September 19, 2025
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Toy industry professionals are reminded to sign up for “How Toy Companies Can Leverage Family-Friendly Streaming Platforms for Better Outcomes, with a Special Opportunity Benefiting The Toy Foundation,” an upcoming Toy Association webinar taking place Tuesday, September 23 at 2 p.m. (Eastern).
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Stand Out at Toy Fair®: How to Optimize Your Online Profile
September 18, 2025
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Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).
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Get an In-Depth Look at Gen Alpha’s Media Consumption Habits (Webinar)
September 17, 2025
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Did you know 78% of kids watch YouTube or that 69% of 2- to 5-year-olds are watching YouTube content on TV screens? Learn more about these and other key insights at “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern).
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