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New Data Shows Sharp Decline in Toy Imports Amid Tariff Policy
August 12, 2025
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New data from economic research firm John Dunham & Associates reveals an accelerating decline in U.S. toy imports since April 2025, driven by the impact of tariffs on the industry’s supply chain. Prepared for The Toy Association™, these findings are being used in the Association’s ongoing media outreach and advocacy in Washington to share the economic impact of tariff policies on the toy industry.
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The Toy Association™ Addresses Industry Priorities for CPSC Regulatory Reform Efforts
August 12, 2025
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The Toy Association™ submitted comments on August 11 in response to the U.S. Consumer Product Safety Commission (CPSC) Request for Information on Reducing Regulatory Burdens, outlining ways to reduce unnecessary costs and administrative hurdles while maintaining strong safety protections.
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Circana Reports First Half 2025 U.S. & Global Toy Industry Performance
August 11, 2025
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From January through June 2025, U.S. toy industry dollar sales increased 6 percent, units sold were up 3 percent, and average selling price (ASP) grew by 3 percent, compared to the same 6-month period in 2024, according to Circana. ASP was previously flat for three consecutive years.
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Put Your Brand in the Spotlight or Purchase Tickets for The Toy Foundation’s Golf & Give FUNdraiser
August 11, 2025
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The Toy Foundation’s Golf & Give FUNdraiser at Topgolf El Segundo is just around the corner, taking place Tuesday, September 9 during The Toy Association’s LA Fall Preview® Market Weeks.
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Submissions Now Open for 2025 FOX Holiday Gift Guide
August 11, 2025
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FOX TV is looking for toy and game submissions for its 2025 FOX Holiday Gift Guide that will air across the country.
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The Toy Association™ Unveils 2025 Back-to-School STEAM Toy Shopping List
August 11, 2025
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As families tackle their back-to-school shopping, The Toy Association™ is helping parents to think beyond backpacks and folders with its 2025 “Back to School STEAM Toy Shopping List.” The “top 15” list features toys that combine fun and learning, each earning the official “STEAM Stamp of Approval” from The Toy Association and child development experts at The Good Play Guide™. These toys and games are recognized for helping children build critical skills across science, technology, engineering, arts, and math.
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U.S. Tariff Increase on Chinese Goods Delayed by 90 Days
August 11, 2025
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President Trump has signed an executive order that delays the planned increase of U.S. tariffs on Chinese goods by 90 days. The higher tariffs, originally set to take effect at midnight on August 12, will now be implemented no earlier than November 10, 2025.
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Licensing Summit Announced for Toy Association’s LA Fall Preview® Market Weeks
August 8, 2025
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Taking place from 2 to 7 p.m., the summit will offer fresh insights for the global licensing community. Registration is now open.
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Toy Fair® 2026 Invites Toy Brands to Shine on a Global Stage
August 8, 2025
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Potential exhibitors can apply to secure booth space, private meeting suite space, and lock in promotional opportunities for the show, taking place February 14 to 17 at the Javits Center in New York City.
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Nominations Open for 2025 Canadian Toy Association Hall of Fame
August 7, 2025
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The toy community is invited to submit nominees for induction into the 2026 Toy Industry Hall of Fame.
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Registration for People of Play™’s 2025 Young Inventor Challenge® Opens Today
August 4, 2025
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People of Play™ (POP), a leading community of toy industry professionals, proudly announces the 20th annual Young Inventor Challenge® (YIC) International Championship. Registration is open now through October 26.
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Support America’s Under-Resourced Classrooms with a Donation to the Toy Chest
August 4, 2025
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The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.
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Launch, Grow, and Scale on Amazon with Help from the Experts
August 1, 2025
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Don’t miss The Toy Association’s exclusive on-demand fireside chat series with Amazon, a must-watch resource for small and emerging toy businesses.
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White House’s Latest Executive Order Modifies Reciprocal Tariffs
August 1, 2025
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The Toy Association™ is alerting members that on July 31, President Trump signed a new Executive Order modifying reciprocal tariff rates ranging from 10 to 41 percent on dozens of countries.
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Kick off Your Toy Fair 2026 Prep with ‘Basics and Beyond’ Webinar (Aug. 14)
July 31, 2025
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Toy industry professionals are reminded to sign up for “Basics and Beyond,” an upcoming webinar taking place Thursday, August 14 at 2 p.m. (Eastern).
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