New Report on Education & Learning Trends Available for Members

May 4, 2017 | From STEM and coding toys to cultural and creative activities, products that prepare kids for school subjects and future careers are on the rise, according to’s new monthly report, available for free to members of The Toy Association.

“This informative report takes a deep dive into the latest trends in educational products for kids, providing insight into what millennial parents are looking for when it comes to educational toys, games, and activities,” says Anne McConnell, senior director of market research & data strategy at The Toy Association. “The ideas and examples contained within the report are designed to help toy companies, inventors, and retailers stay ahead of the curve and attract the attention of young learners and their parents.”

The report highlights the following trends:

  • Hyper-Specific STEM – industry-specific products and experiences that fast-track kids’ education (e.g.: educational space station toys, girl-specific science toys, kids’ architectural programs, etc.).
  • Cultural Vacation – appealing to the culturally diverse and accepting demographic of millennial parents, these activities immerse children in the new languages, practices, and histories of the places they visit (e.g.: kid-friendly city guides, family bike tours, interactive education maps, etc.).
  • Creative Class Time – school products with an artful flair transform basic supplies into items that kids actually want to use (e.g.: sketchpad calculators, coloring tape rolls, traceable artwork projectors, etc.).
  • STEM Playground Toys – putting an educational twist on playground equipment, with a focus on problem-solving and creativity (e.g.: Learning Resources’ STEM Engineering and Design: Building Set Playground, which challenges kids to create structurally sound pieces of equipment as instructed by the cards included in the set).
  • Language-Teaching Robots – educational social robots that teach kids a new language (e.g.: EMYS from Flash Robotics, which teaches children a new word from a foreign language each day, helping them learn up to 1,000 new words).
  • Underwater Exploration Toys – part of a growing movement to immerse kids in the wonders of the natural world. (e.g.: GeoSafari Jr. Subscope from Educational Insights, an underwater exploration toy that allows kids to see what’s happening below the water’s surface).

This value-added report is the latest in a series from the research company offering in-depth perspectives and trends in various areas related to the toy industry. Members are encouraged to send topic suggestions for future trend reports to The Toy Association’s Anne McConnell. has accumulated nearly 3 billion views from more than 100 million visitors. The data research company helps clients “Dive Deeper,” “Work Smarter,” and “Save Effort” in order to increase the overall success of their companies and brands.