The Toy Association Expands Global Research to France and Germany

September 11, 2017 | Building on its global research, The Toy Association is offering members access to new commissioned research that aims to help companies considering expansion to France and Germany. The reports are free to Toy Association members and available online.

Titled “Holiday Shopping Behavior and Gifts for Children: France,” and “Holiday Shopping Behavior and Gifts for Children: Germany,” the reports were prepared by Philippe Guinaudeau, CEO of Kidz Global, an international consultancy firm. The research focuses on 2016 holiday shopping trends for kids ages infant to 14 in both countries, including types of presents given, gift-giver information, special requests by kids, and shopper behaviors specific to each country.

“We want our member companies to be successful both domestically and internationally,” says Ed Desmond, executive vice president of external affairs at The Toy Association. “Country-specific information on consumer behaviors and holiday shopping habits can be of significant value to members assessing new business opportunities in foreign markets.”

The presentations build upon The Toy Association’s growing collection of in-depth global market research. Earlier this year, The Toy Association, along with Guinaudeau and toy consultant David Selvaraj, presented topline findings from reports on consumer behavior and market opportunities in India and the U.S. during presentations at the  114^th North American International Toy Fair.

In the coming weeks, The Toy Association will provide members with additional consumer behavior research and other market information for France and Germany.

Members may access the France and Germany research online. For more information about The Toy Association’s global research efforts, email Anne McConnell.