New Webinar: Master Your Media Strategy in a New Digital Landscape

August 20, 2019 | Toy companies that want to learn how to optimize advertising budgets in a new era of digital media, shifting consumption habits by today’s kids, and ongoing retail disruption are encouraged to join The Toy Association’s upcoming webinar, “Stacking the Deck for a Successful Media Campaign: Principles for 2019 & Beyond” on September 19 at 2 p.m. (Eastern).   

Media options are now more directly connected and integrated into the interests and daily lives of today’s youth, presenting an opportunity for toy companies to make a substantial impact with kids by sharing richer and more relevant stories. This one-hour session will provide guidance on how to structure a media plan in a complex landscape by addressing: planning and budgeting in a fractured media market; tapping into new media consumption patterns; and optimizing strategies for a new era of screen use.

The presenters, Blue Plate Media Services’ David Becker, president, and Tim Jones, media director, will use their 25 years of experience in the media and advertising industries to offer helpful insights into the changing media market. The session will be moderated by Anne McConnell, senior director of market research and data strategy at The Toy Association.

All toy professionals are invited to attend this webinar; though it is specifically recommended for executives and staff responsible for advertising and marketing. Registration is free for members and $49 for non-members. Registration is now open online.