TOTY 2020 Nominations Due Thursday

September 16, 2019 | For companies that have not yet submitted their nominations for the 2020 Toy of the Year (TOTY) Awards , the deadline for submissions is Thursday, September 19 at 11:59 p.m. (Eastern).

Companies may nominate their products and properties across 16 categories , which include Collectible of the Year, Game of the Year, License of the Year, and more. This year’s awards also introduce the new STEM/STEAM Toy of the Year category to recognize toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, arts, and mathematics.

TOTY finalists will be revealed November 11. Then, voting will open to retailers, media, and Toy Association members through January 5, 2020. Consumers will also be able to cast their votes at .

Winners in each category, as well as the "People's Choice" award (based solely on consumer votes), and the coveted overall "Toy of the Year" winner (chosen by a panel of experts), will be announced at the TOTY Awards ceremony, which returns to New York City’s Ziegfeld Ballroom on Friday, February 21, 2020.

The TOTY Awards gala kicks off Toy Fair New York by honoring the most outstanding toys and brands on the market and the inspiring work of The Toy Foundation. The event also celebrates industry icons being inducted into the Toy Industry Hall of Fame.

Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need. For the full list of TOTY categories and for more information, visit or email