Toy Association Webinar to Explore How Influencer Platforms Impact Kids’ Habits

November 15, 2019 | Of the 63 percent of YouTube-watching kids (ages 0 to 14) who bought something online, 69 percent purchased a toy, according to new research from The NPD Group, commissioned by The Toy Association. To learn how kids are engaging with key social and digital platforms, be sure to attend The Toy Association’s webinar, “Children & Influencer Platforms: New Research from The NPD Group,” on Thursday, November 21, at 2 p.m. (Eastern).

This one-hour session covers key findings from the latest NPD Group report and examines how children use and engage with platforms such as YouTube/YouTube Kids, Facebook, and Instagram. The webinar will address kids’ habits, preferred content types, engagement with key influencers/channels, and how their viewing habits impact buying decisions. The session will also look at case studies based on key influencers/channels, such as Ryan’s World, to reveal how unique approaches to content can engage different audiences.

Juli Lennett, vice president and industry advisor, U.S. Toys of The NPD Group, will lead the discussion; The Toy Association’s Anne McConnell, senior director of market research & data strategy at The Toy Association, will moderate.

All toy professionals are invited to attend this webinar; though it is specifically recommended for professionals involved in the development of marketing, brand management, and advertising initiatives. Registration is free for members and $49 for non-members. Registration is now open online.