Member Benefits: Your Association Promotes Members’ Products & Play to Global Audiences
August 24, 2020 | Toy and play experts at The Toy Association have been spreading awareness about play’s important role in helping kids gear up for the new school year – and using members’ products to highlight the latest toy trends in front of global audiences.
To date this year, nearly 150 member companies and 230 unique products have been featured in TV segments and bylined articles. The Association’s promotional efforts provide members with exposure to millions of families seeking at-home learning and play ideas during the pandemic, which no doubt boosts sales of featured items.
“As parents incorporate even more play-based learning activities into their children’s routines due to the pandemic and uncertainty about the 2020-2021 school year, The Toy Association will continue to be out front in the media, demonstrating how our members’ products help kids build critical skills,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “As we continue to advocate the importance of play into Q4, we encourage companies to leverage this exclusive member benefit and contact us if they have toys they’d like us to promote.”
Most recently, The Toy Association appeared on Fox 32 Chicago to talk about The Genius of Play’s latest survey on how families are using play to supplement learning outside the classroom and discuss how play can help kids cope with stress and anxiety. Survey results were also picked up by 75 additional media outlets, including The New York Post and Yahoo News, reaching an audience of more than 7 million to date.
The Toy Association’s trends team also featured members’ products in a mid-year trends briefing released exclusively for Toy Fair Everywhere’s virtual attendees and now available to the public. The presentation delved into the trends and consumer habits that have emerged since the onset of the pandemic and the impact they are expected to have on holiday 2020 sales and featured 27 unique products and companies.
The Toy Association continues to seek out new and innovative playthings to showcase the benefits of play in upcoming broadcast and editorial opportunities. Members interested in submitting toys for consideration may email Jennifer Lynch. Preference for all media opportunities is given to Toy Association members.
To view more recent TV segments promoting members’ toys and games, visit The Toy Association’s YouTube page and follow us on LinkedIn.