‘Play-Fall Giveaways’ Offer Exclusive Member Opportunity

June 12, 2020 | Looking for a way to showcase your toys and help families celebrate the joy of learning though play? Toy Association members are invited to submit educational products to be featured in The Genius of Play’s upcoming Play-Fall Giveaways, taking place in August and September.

“We know that the upcoming school year might look a lot different for many families,” said Ken Seiter, executive vice president of marketing communications at The Toy Association. “But what we also know is that there is a powerful connection between play and learning. Whether it’s engaging kids in STEAM concepts with a slime-filled lab kit, a toy that teaches new words and languages, or an interactive globe that takes children on an imaginary trip around the world, The Genius of Play’s Play-Fall Giveaways can help introduce families to these fun learning tools while also highlighting the educational benefits of play.”

Throughout August and September, The Genius of Play will feature on social media members’ products that offer clearly defined educational value to kids. These playthings will be used as giveaway prizes for lucky winners, while giving members the opportunity to reach The Genius of Play’s more than 2.5 million monthly audiences. Companies are also invited to utilize Play-Fall assets on their own channels to spotlight the importance of play to learning.

To reserve a spot in the giveaway program, members can complete the online form by Friday, July 10. The opportunity is open exclusively to Toy Association members. Companies will be responsible for shipping products to winners. For more information, contact info@thegeniusofplay.org

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.