Is Your Brand Prepared to Combat Online Counterfeits This Holiday?
November 17, 2020 | More than ever, holiday 2020 is shaping up to be a make-or-break season for toymakers. And with more families expected to shop online this holiday, the risks of counterfeit products lurking in online marketplaces are even higher. To help combat these threats, The Toy Association is encouraging its members to attend the upcoming Red Points webinar offering brands practical tips and insights to protect their online assets and consumers.
“Christmas 2020: How Toy Brands Can Mitigate the Impact of Counterfeits,” hosted by Red Points, will be held Thursday, December 3 at 2 p.m. (Eastern).
Presented by Red Points’ Daniel Shapiro, vice president of brand partnerships, and Oliver Bolton, head of solution engineering, the session will review consumer toy shopping trends based on insights from 1,000+ shoppers and offer top preemptive brand protection measures brands can implement today to protect their IP online. It will also look at how brands are using technology to detect higher volumes of infringements to achieve more results with less effort.
The 50-minute webinar is being offered free to Toy Association members and other members of the toy community. Registration is now open.