Add Your Play & Learning Resources to The Genius of Play’s New Online Portal

genius-play-portalMarch 26, 2021 | Toy Association member companies are invited to take advantage of a new opportunity to feature their resources in The Genius of Play’s new Genius Play Portal, which will launch in May.

The digital hub will house a collection of online activities, games, play ideas, expert advice, and other helpful materials exclusively from Toy Association members. To be considered, the application must be completed by April 16, 2021.

“Throughout the pandemic, we saw how more families recognized the value − and fun − in supplementing their children’s development through various online play and learning resources,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “With reaching 50,000 monthly visitors and more than 2.5 million across its social channels, this new online destination for parents and educators presents the perfect opportunity for companies looking to gain extra exposure for their brands and resources, as well as drive traffic to their own websites in the process.”

Participation is free for all Toy Association members. For more information, contact