CTA’s “Toys for the North” Delivers Over $195,500 in Toys to Children in Need

December 14, 2021 | The Canadian Toy Association and its members donated over $195,500 worth of brand-new toys to thousands of children living in Canada’s most remote regions. Families in these communities often cannot access or afford toys during the holiday season.

“Toys for the North,” an initiative run in partnership by the Canadian Toy Association (CTA), the Royal Canadian Mounted Police (RCMP), the Royal Canadian Air Force (RCAF), and logistics supplier Thomson Terminals, is now in its 11th year. This year, the donated toys will be air delivered to nearly 4,000 children in Thunder Bay, Ontario; Iqaluit, Nunavut; and Goose Bay, Newfoundland and Labrador, among other remote areas.

"Our industry partners have once again stepped up and shown their generosity through their charitable donations," said Serge Micheli, executive director of the CTA. “It’s because of their support that we are able to continue the important work of Toys for the North and reach children and families who otherwise may not have access to the joy of play this holiday season. We are proud to share that since 2010, Toys for the North has distributed more than $866,000 in toys to families in need.”

"Although this year presents additional challenges, thanks to our partners we can continue to deliver toys and smiles to these communities," said RCMP Corporal Robert Buller, Toys for the North coordinator, in a statement. "With the exception of police work, I can't think of a better way to leverage those connections than to coordinate a campaign that delivers toys to children who otherwise would not be a recipient simply because of where they live.”

The 2021 Toys for the North program has been made possible by generous donations from:

  • Asmodee Canada/Lion Rampant Imports
  • Crayola Canada
  • FoxMind Canada Enterprises Ltd.
  • FUJIFILM Canada Inc.
  • Funrise Canada
  • Giant Tiger Stores Ltd.
  • Hasbro Canada
  • Kroeger Inc.
  • LEGO Canada Inc.
  • Mastermind Toys
  • Mattel Canada
  • MGA Entertainment
  • Nemcor Inc.
  • OK Let's Play
  • Playmobil Canada
  • Ravensburger North America Inc.
  • Razor
  • TCG Toys