40+ New Genius of Play Ambassadors to Help Spread Importance of Play

March 18, 2022 | The Toy Association’s Genius of Play initiative is excited to announce 43 new toy and educational professionals have joined the ranks of its Genius of Play Ambassador program to help promote the benefits of play for all ages.

As ambassadors, these individuals will act as spokespersons for ongoing Genius of Play initiatives targeted to families and other communities, while also serving as thought leaders within their professional networks and sharing their own passion for play.

“Since launching the program last year, our play ambassadors have helped us spread the word on how we can all help raise happier, healthier kids through the power of play,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “And by sharing the valuable research of The Genius of Play and putting its play ideas into action, these ambassadors are proving themselves as advocates for play and children and sharing their own passions and knowledge with the industry.”

For more information on Genius of Play Ambassador program, contact Janis Zegman and visit TheGeniusofPlay.org.