Deadline Extended: Participate & Learn From the Toy Industry Marketing Study

June 5, 2023 | In response to numerous requests, The Toy Association has given members more time to participate in the free 2023 Toy Industry Marketing & Advertising Study. Toy manufacturers, importers, and distributors now have until June 23 to share their valuable insights and contribute to this industry-wide study. Access the survey here.

This survey, conducted by Industry Insights and commissioned by the Association, will provide an in-depth analysis of the advertising, marketing, and social media practices employed by toy companies of all sizes, categories, and distribution channels. The study results will explore important topics such as media usage trends, social media analytics, and the effectiveness of advertising across various platforms.

Every company that completes the survey will receive a customized profile showing their individualized information alongside industry comparative totals. Data will be aggregated by key segments to make analysis even easier.

All responses will be kept confidential and no individual company data will be shared. Names of participating companies will not be disclosed. The Toy Association will only receive total industry and aggregated data.

Questions about this study and the many educational opportunities offered to Toy Association members may be directed to Anne McConnell, senior director of market research & data strategy.