WiT Appoints LEGO’s Cristina Liquori as Treasurer

The following article is based on a press release issued by WiT on March 7, 2023.

March 7, 2023 | Women in Toys, Licensing & Entertainment (WiT) has elected Cristina Liquori, head of marketing at the U.S. division of LEGO Systems, Inc., to its board of directors. Liquori will act as treasurer for a three-year term, which began on January 1, 2023.

In her role, Liquori will manage WiT’s finances and help drive impactful opportunities that will deliver career development, mentorship, and educational programming to women in the consumer products industry.

“I’m very happy to welcome Cristina as an exceptional member of our board of directors,” said Janice Ross, WiT president. “Her strong financial acumen, collaborative and inclusive approach, and passion for our mission are an excellent fit with WiT’s growth initiatives. Cristina’s depth of experience in strategy, finance, and business development helps position WiT for further success as we continue to implement our strategic plan.”

Throughout her LEGO career, Liquori managed large businesses and budgets across a range of functions and locations. She assumed leadership of U.S. marketing in January 2021 after relocating from London, where she served as both brand director and digital marketing director for three years. She also spent time in 2020 serving as interim head of marketing for the LEGO brand’s UK/Ireland operation.